Just looked at the Dead Ringer kit ingredients.
Ingredients is VERY similar to the Two Heart Recipe and loaded with Centennial hops.
Kit description also states, " homage to a benchmark of the American IPA style thats brewed in Michigan. " which is where Bell's is based.
SOLD!
The name was only recently changed, you can even still find the old name via google
http://www.northernbrewer.com/documentation/beerkits/ThreeHearted.pdf
The whole thing seemed to happen after Bell's wanted to protect its trademark
http://beernews.org/2011/03/norther...or-three-hearted-ale-and-my-apology-to-bells/