I started out trying to turn my college friends onto brewing but no one wanted to spend a lot money on a brewing kit or bottle 50 beers at a time so being a business student I decided to try to create a product to fix this problem.
I wanted to try to get people who are into craft beer to buy my kit and try their hand at home brewing. I know there is already Mr. Beer, The Beer Machine etc. but a lot of craft beer drinkers hate the idea and quality of those kits so I set out to make something better. Also the brewing kits start out at $45 so its an affordable way to get into brewing with quality ingredients and interesting recipes.
This is what I came up with after some hard work and partnering with a few designers and brewers:
I just finished getting the packaging printed, a booklet written/printed and a new website up (http://www.CraftaBrew.com) so now I'm ready to do this full time and I need some opinions and advice from everyone here on how you think I should market this or even opinions on what improvements to make to my product. Any comments or advice would be greatly appreciated!
Also I have already gotten a lot of comments from homebrewers about the small scale of my kit but this is more a stepping stone into the brewing world or for people who just want to brew occasionally so please hold your comments if they relate to that...
Thanks!!
I wanted to try to get people who are into craft beer to buy my kit and try their hand at home brewing. I know there is already Mr. Beer, The Beer Machine etc. but a lot of craft beer drinkers hate the idea and quality of those kits so I set out to make something better. Also the brewing kits start out at $45 so its an affordable way to get into brewing with quality ingredients and interesting recipes.
This is what I came up with after some hard work and partnering with a few designers and brewers:
I just finished getting the packaging printed, a booklet written/printed and a new website up (http://www.CraftaBrew.com) so now I'm ready to do this full time and I need some opinions and advice from everyone here on how you think I should market this or even opinions on what improvements to make to my product. Any comments or advice would be greatly appreciated!
Also I have already gotten a lot of comments from homebrewers about the small scale of my kit but this is more a stepping stone into the brewing world or for people who just want to brew occasionally so please hold your comments if they relate to that...
Thanks!!