A technique that I often use in Macromedia Fireworks is to copy-paste two or three copies of the piece of text that I want to emphasize. I take the bottom-most copy of it, and move it about 2 pixels to the right, and 2 pixels downward. I take the middle layer, and move it two pixels up, and two to the left. The bottom gets black coloring, the middle layer gets white or silver-grey coloring. Then the top layer remains in place, in a bright color.
I'll post an example in a few minutes. Fireworks is still installing.