i would geuss its a play on 'american piss beer'
am i the only one that is annoyed by these guys? I hate being told that if i drink bud lite i am a sheep that is too ignorant to drink 'real' beer. What ever! if im doing shots of whiskey, id rather chase it with a bud than a heavy ass porter or something.
and i love thier ad campaign that claims their not going to adverstise. "were not going to make tee shirts, or hats" wait, yes you do, ive seen them... and ive seen the owner on several tv shows recently. Thier are numerous ways to advertise without actually making comercials.
and they are so proud that they have "one of the most expensive beers in the world" Wow! thats great!
They also claim that because the beer will be hard to find everyone will want to drink it...thats called controlling supply and demand, which would be illegal in other markets. (imagine if budweiser cut thier production in half, they could charge 10 times as much)
my point is this: yeah they make good beer, big whoop! so do thousands of other micro-brews, get over yourself already! if this co. started out when anchor, or sam adams were struggling id have more sympathy, and i might pay 10 bucks for a sixer, but there are too many good beers alot cheaper im willing to support.
