Is BA mag really free?
Yeah, it is, but not to your mailbox.
Why is BA mag free?
It's a very untraditional approach to magazine publishing, but our goal is to place every single copy we print in the hands of someone who wants to learn more about beer versus having to pay for them to be shuffled onto some rack where they sit stagnant, longing for eye contact from some casual walker-by, and forced to do battle with the shouting text and glossy covers of their desperate neighbors. BA mag deserves better. Beer deserves better!
Complimentary copies (not for re-sale) are sent in limited quantities to select locations in order to promote awareness and subscriptions. This means that you shouldn't rely on these locations to pick-up your monthly copy of BA mag.
Why should I subscribe?
Good question, and we get this one from a lot from people who subscribe and then run into free stacks of the mag at their favorite place for a brew; usually in an accusing tone, as if we're ripping them off. The answer is simple. You subscribe because you like the mag, would like to get a copy delivered to your door each month and find value in helping to support our ongoing beer advocacy efforts. If none of this interests you, then we ask that you dont subscribe, don't renew, and take your chances finding a free copy each month.
Frequently Asked Questions - Beer Advocate magazine
Edit: I quess I was a little slow...lol