BranCookie
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What are everyones thoughts on Budweiser American Ale?
http://www.stltoday.com/stltoday/bu...83D7D33AC2D20BFC862574130006DB00?OpenDocument
http://www.stltoday.com/stltoday/bu...83D7D33AC2D20BFC862574130006DB00?OpenDocument
Ha, I had to cover them up to get through it. I'll try it.Beerrific said:I couldn't read the article, the teeth in that ad were freaking me out. But, I would try it.
You don't by chance work for Bud do ya?
ohiobrewtus said:Since it's probably going to be Bud fermented with an Ale yeast, I think I'll pass.
Budweiser American Ale is meant to attract what A-B's marketing department calls "experimenters" — drinkers who bounce around among various beers such as Yuengling, Fat Tire, Hoegaarden and Budweiser.
"They love beer, they just try a lot of different things," said Dave Peacock, vice president of marketing at A-B's domestic beer subsidiary. Although Peacock acknowledged that some craft beer enthusiasts won't try a Bud-branded ale, the company expects that a sizeable portion of the market will have no problem with the concept.
The new ale's task is to bring its own sales while also drawing drinkers to regular Budweiser, which is on a two-decade slide.
Ales have traditionally been a stronghold of the fast-growing craft beer industry. Dollar sales of craft beer — generally from small beermakers — jumped 16 percent last year, according to the Brewers Association, a trade group based in Boulder, Colo.
Meanwhile, sales of pale ales in the craft beer category jumped 6.8 percent to $92 million, according to Chicago-based Information Resources Inc. Amber ales rose 13 percent to $61 million, with India Pale Ale chipping in $36 million in sales.
For years, Anheuser-Busch was loath to spread the Budweiser nameplate over numerous beers for fear of diluting the brand, said Eric Shepard, executive editor of trade publication Beer Marketer's Insights. That reluctance has diminished.
The push for Budweiser American Ale is expected to be lower-key than, say, the rollout of the new Bud Light Lime. One question, Shepard said, is how nimble A-B will be in selling the new beer without the benefit of a massive advertising campaign.
BierMuncher said:They certainly wouldn't have the "what nots" to try and brew an American Pale Ale would they?
SteveM said:if there is someone on this earth who bounces from Fat Tire to Bud with all those other stops, I would be shocked.
Since it's probably going to be Bud fermented with an Ale yeast, I think I'll pass.
Well, I tried it. Can't say I'm dissapointed cause I wasn't expecting much. Tastes like they took Budwieser and fermented it with ale yeast. Very bland.
This beer disturbs me, I would rather Bud had left it alone. Now I can see the BMC crowd trying this and saying "See! You beer snobs don't know crap. This ale sh*t tastes just like bud."
To me it tasted like budwieser brewed with a little bit of cascades using ale yeast.
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