I did quite a bit of research on Third Shift for a blog entry I did (you can click the link in my signature).
I guess I can't be surprised that my blog entry makes up more than half of my views and I think its within the first ten google results for "third shift amber lager", though I haven't checked in a long while.
This is off topic, but I did look at your blog briefly.
I wanted to mention that an "amber lager" is generally considered a German style lager, like Marzen (oktoberfest) or Vienna lager. That's what Third Shift is trying for, from what I understand. That would be BJCP style 3B.
Comparing it to Bell's, which is not an amber lager, but instead an American amber, isn't fair as it's comparing two totally different beer styles. Yes, they both have "amber" in the name, but that's the only similarity. An American amber is nothing like a European amber lager. American amber would be style 10B.
sorry to interrupt the thread with this, but it's one of those major misinformation items that isn't fair. If we're comparing apples to apples, then even bringing up Bell's (which does have an Oktoberfest seasonally and only on draft) is unfair unless the Oktoberfest is compared to the amber lager of Third Shift.
I'm not defending Third Shift, but I think it's only fair to compare the same beer styles.