I had an IPA that was done fermenting when my Belma came in so it was easy for me to use them as dry hops.
My hop schedule was:
1oz Magnum 60min
1oz Magnum 30min
1oz Cascade 10min
1oz Cascade 1 min
I typically dry hop my IPA with 1oz Cascade. Since I wanted as much Belma as possible, I dry hopped for 3 days with 1.75oz, then replaced that with 1oz for 3 days, then replaced that with 1oz for the last 3 days.
When I was moving it to the keg I was disappointed by the lack for aroma. I was expecting it to knock me over as soon as I opened the fermenter. I instead got a soft aroma, very pleasant. After carbing, I poured 1 draft last night. I poured into a wine globe and the hops blast I was hoping for was definitely there. Since I've only had the one pour, I can't give an extensive review.
The pineapple aroma that most people have been picking up comes through beautifully on the nose. I got floral notes as well. The palate was very soft, the citrus comes through nicely. Not as bold as the citrus notes in Citra, but I think that is where this hops will shine. It is a very flavorful taste, without being overbearing.
I read some notes people had said about it being a weak hops. I can understand why they would feel that, but I wouldn't describe it as weak, merely soft. It isn't lacking in flavor, so much as it presents it softly instead of smacking you in the face with it.
Will it replace Citra? No. However, I feel it will compliment it nicely, and offer an alternative, especially when the brewer is looking for a more sessionable IPA.
I am going to brew a single hops APA to further acquaint myself with it, but I can tell you already that this is a hops I will definitely keep in rotation.