Your right, the retailer I purchased it from, Brewhardware.com, went above and beyond to rectify a situation that I later determined was my own fault. Brewharware.com is a first class operation.
Fortunately we purchased it from Brewhardware.com. They sent me a new pump the same day. Brewhardware.com represents a best in class organization. Turns out the issue was my own doing.
I purchased the pump from Brewhardware.com and later determined the problem was my own doing. Brewhardware nevertheless went out of their way to support the product they sold. Brewhardware.com is a relatively new company, and considering their incredible customer support, they have a great future:)