I think its a good basic idea. IMO, there are too many illustrations in place of words. The barley makes sense. What is the hop for. Longlrm, Longorm, Longarm...I can't figure out what its supposed to say. I think the handcuffs are a little out of place too. You have the brewing thing going on, buy why handcuffs? I think is a little busy and doesnt have a very clear messge.