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Home Brew Forums > Home Brewing Beer > General Beer Discussion > Drinkability!?!?!WTF?
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Old 12-22-2008, 07:00 PM   #21
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It's worth putting up with the BMC beers and some of their dumb ads for the fact that they also come up with some of the freakin' FUNNIEST commercials around.

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Old 12-22-2008, 08:36 PM   #22
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They do come up with funny ads, but this is ridiculous. I guess I was just pissed that they kept showing these ads during my football, while I was drinking some Homebrew. It is much more drinkable. I love how, in the one commercial they start out by explaining what drinkability means. On a side note, I was at my local microbrew the other day and they were having a band and it was fairly crowded and some d*****bag walked in with a couple hotties and ordered a pitcher of Coors Light. everyone at the bar all broke into laughter at the same instant. Friggin hilarious!

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Old 12-22-2008, 09:04 PM   #23
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On a side note, I was at my local microbrew the other day and they were having a band and it was fairly crowded and some d*****bag walked in with a couple hotties and ordered a pitcher of Coors Light. everyone at the bar all broke into laughter at the same instant. Friggin hilarious!
In a microbrew ordering coors? Ugh. If I go cheap I go PBR, only ultra cheap beer I can stomach (and I don't order that stuff in a public bar unless it's on $0.50 per pint day)
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Old 12-22-2008, 09:10 PM   #24
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I guess I failed to mention that the brewery only serves it's own beers and they are displayed prominently.

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Old 12-22-2008, 09:31 PM   #25
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I guess I failed to mention that the brewery only serves it's own beers and they are displayed prominently.
Priceless
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Old 12-22-2008, 11:34 PM   #26
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I think that it is an appropriate marketing campaign. "Drinkability" is part of the "overall impression" category when reviewing beers. I think that this Bud Light campaign is attempting to reach out to craft beer drinkers in that regard. It's also the beginnings of a possible beer education that they can use to ease people towards their new American Ale.

In general, it's a good description that many would agree with. I've seen many people say that there's an appropriate time and place for just about every beer. This statement is usually followed with "I'd drink a few Bud Light's or PBRs after mowing the lawn or doing some yardwork." Heck, even BJCP style guidelines states that the overall impression should be "very refreshing and thirst quenching."

Now that I've said that, I won't be having a BL smoothie any time soon, but I can see where they're coming from. I understand the desire to bash BMC, but they are accurate examples of certain styles. I can also see that the ads work. I saw a neighbor the other week bringing a 30 pack into the building. They told me how they hadn't bought any beer in a few weeks, but seeing all those drinkability commercials gave them the itch to go out and pick some up. Seems like as good a reason as any to get DVR

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Old 12-23-2008, 12:23 AM   #27
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Like water, BL is very drinkable. Like water, it is also very pissable. My brews don't keep me in the bathroom nearly as much as when I was an ignorant beer drinker and thought MGD was actually good (many years ago).

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Old 12-23-2008, 12:27 AM   #28
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meh, BL is a perfect "functional" beer for parties/drinking games etc.

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Old 12-23-2008, 01:26 AM   #29
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I work in radio (second job, mostly for fun) and really like the Bud Light "Real Men of Genius" commercials they've been doing the last few years...

Bud Light Real Men of Genius Commercials ... Listen Now! - The Fun Times Guide

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Old 12-23-2008, 07:34 AM   #30
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Best Cheap beer there is, is Red Stripe. And the only beer i ever liked that had rice in it was Sapporo.

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