Yeah, OK, so it's Schiltz... BUT!

[PeteOz77]

Schlitz of the 60's

Almost mkaes me wish I was back in Minnesota.... OK, maybe not, but it's a good promo!:rockin:

 

[MikeFlynn74]

Whats interesting is Schiltz used to be a very high quality beer. Prior to Prohibition it was considered on par with good German Lagers.

Sad what it is today

 

[Toppers]

They are bringing it back now, and I find that really interesting having just read "Ambitious Brew". Would like to get my hands on some of this stuff, but as of yet it's only in a few states. How long until this stuff hits the trucks, or do you think they will keep it regional?

Anyways, reading that book really made me want to try one of the good tasting American lagers (yes, thats an oxymoron nowadays thanks A-B). And supposedly the recipe is the original one.

 

[devaspawn]

Schlitz as in Schlitz Malt Liquor?!

 

[EricS]

This is true, it is coming back. Not sure about distribution right now but I do know that here in Wisconsin it sells out as quickly as they put it on there shelfs. I haven't had the opportunity to try it yet but I have heard a lot of people say it is good and I have also heard people say "New Schlitz, old Schlitz, it is still Schlitz and it will still give you the Sh!#s.

 

[devaspawn]

Well if we are talking about the Blue Bull then it never went away around here. $10 for a case.

 

[Toppers]

http://www.schlitzgusto.com/home.asp

 

[olllllo]

http://www.msnbc.msn.com/id/25970479?GT1=43001

Schlitz was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made the beer — in many a drinker's opinion — undrinkable, turning what was once the world's most popular brew into little more than a joke.

But after decades of dormancy, the beer is back.
Schlitz' owner, Pabst Brewing Co., is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again. The maker of another nostalgic favorite, Pabst Blue Ribbon, it hopes baby boomers will reach for the drink of their youth, otherwise known as "The Beer That Made Milwaukee Famous." They also want to create a following among younger drinkers who want to know what grandma and grandpa drank.

I've had the new (old) stuff and I can't say that it matters much. A friend of mine was up in Milwaukee and brought 2 cases back. He was actually in the junket that delivered the first cases to Milwaukee bars in period 1960's vehicles.

Having it back in bottles is cool. We get the cans here and I'll have one on occasion for the nostalgia feeling.

 

[Revvy]

Anyways, reading that book really made me want to try one of the good tasting American lagers (yes, thats an oxymoron nowadays thanks A-B). And supposedly the recipe is the original one.

I agree totally, I've been looking at recipes and even trying to discern if there are still any regional breweries or even craft breweries that are making old style/Pre-AB lagers.

It's a great book, ain't it? Have you read her blog? It is good too.

http://maureenogle.com/blog/

Here take on the A/B inbev Merger is interesting.

 

[olllllo]

Gettleman
https://www.homebrewtalk.com/showthread.php?t=38057

 

[Aubie Stout]

http://www.walletpop.com/article/_a/bbdp/long-dormant-schlitz-is-back-on-tap/113607

Nice write up. Especially the history part.

 

[Empty_One]

http://www.msnbc.msn.com/id/25970479?GT1=43001


I've had the new (old) stuff and I can't say that it matters much. A friend of mine was up in Milwaukee and brought 2 cases back. He was actually in the junket that delivered the first cases to Milwaukee bars in period 1960's vehicles.

Having it back in bottles is cool. We get the cans here and I'll have one on occasion for the nostalgia feeling.

Only the bottled beer is using the older, better formula. The cans are still using the new, cheaper, nastier formula.

 

[mwhc22]

one of my friends dads back in wisconsin said this one a little while ago....

"old schlitz...new schlitz...both getz you LITZ!" :rockin:

edit: woot!!! i just broke 100 posts