Austinhomebrew
Well-Known Member
- Joined
- Mar 29, 2007
- Messages
- 2,332
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I'm making no assumptions other than that what you said is true, that you lost significant money on a sale related to shipping costs. Obviously you need to make money to stay in business, so by losing money on one sale you will need to make up for it on another. Someone is subsidizing someone else because you are charging two people the same for something that has much different costs to you.
Understand?
So when Walmart has a sale on Crest toothpaste and they are selling it below cost, the person that buys the colgate is making up for it. They don't charge extra for the colgate to make up for the loss on the crest. Nothing is being "made up", they just wanted to get you in the store.
Of course the next transaction that makes any profit helps makes up for one where there is a loss. It is the implication that I am making extra money on the next guy to make up for it. All stores have loss leaders and when someone buys something else there is some profit made.
Lets agree to stop evolving this thread into something the op didnt intend. I am just responding to posts that mention me or my business.