I see Sam from DFH as a brewing pioneer. No, not every beer they make is as good as the 60 and 90min IPA's but you have to give them credit for trying.
They could just take thier top 5 or so beers, make them for the next 100 years and make a fine living at it. Heck, they could even increase production and drop thier prices like BMC, But that's not what DFH, Craft brewing and Home brewing is about. It's about getting away from light, fizzy, tasteless America Lagers and making new, interesting beers.
We all take risks every time we brew a batch. Some beers are fantastic, some are not. Sam Calagione has to have some big balls to take some of the risks he does for the sake of creativity.
Having said that... I think the 120 is too sweet for me, same with Sierra Nevada's Bigfoot barleywine.