Who came up with the idea of Miller 64???

[b-boy]

Could be they had a screw up and brewed a couple of hundred thousand gallons of this swill and decided to sell it rather than dump it. I wonder how it is selling?

I picture it a lot like the old Reeses Peanut Butter Cup commercials:

A tanker truck full of water collides with a tanker truck full of MGD.

Both drivers get out to survey the mess.

First Driver: 'Hey - You got beer in my water!'

Second Driver: 'Hey - You got water in my beer?'

Light bulb goes off as the both realize what they've created.

Here comse the announcer with the hook : Water and beer - 2 great tastes that go great together. Miller 64.

Fade to black.

Kinda like this:


I should do this for a living.

 

[DrunkleJon]

I picture it a lot like the old Reeses Peanut Butter Cup commercials:

A tanker truck full of water collides with a tanker truck full of MGD.

Both drivers get out to survey the mess.

First Driver: 'Hey - You got beer in my water!'

Second Driver: 'Hey - You got water in my beer?'

Light bulb goes off as the both realize what they've created.

Here comse the announcer with the hook : Water and beer - 2 great tastes that go great together. Miller 64.

Fade to black.

Kinda like this:
http://www.youtube.com/watch?v=DJLDF6qZUX0

I should do this for a living.

It probably is something like that. A newbie brewer assistant may have doubled the water addition or cut a already diluted batch (normal strength) with another dose by accident and said... bottle it up. Maybe it is just how they move the batches that aren't up to the high consistancy standard of normal MGD/ML and they decided that if they lighten it up more you will not be able to taste the flaw anymore. Then again wasnt michelob the start of the lower calorie beers?

Ok I stand corrected.

Miller 64— (Formerly Miller Genuine Draft 64[6]) A lighter version of the regular Miller Genuine Draft Light with a 2.8% abv, also known as "MGD 64". It contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Until recently, no other beer on the market had less food energy, although Beck's Premier Light also has 64 calories per 12 US fl oz serving. In the late summer of 2009, Budweiser launched Budweiser Select 55 in response to Miller's popular MGD 64. Miller launched this beer in the summer of 2007 in Madison, Wisconsin. It was received favorably and testing expanded to Arizona, San Diego and Sacramento.[7]

Or at least according to wikipedia and we know how authoritative that is.

 

[Brauselius_Monk]

When I first tasted a Mich Ultra. It was part of the "mug Club" at my bar at college (hey, it got me in without a cover, got me my own mug with etched name in it, and gave me a cut the line pass so it was worth it). I took a sip and my thought was Horse Trough Water, bottled up. lightly grainy water with very little head to it. I was not a fan, and I wasn't even a beer snob at the time other than my principles being BL rather than the Milwakees Beast crap.

And if I remember correctly from college health and nutrition class carbs have less energy than fats which hold less energy than alcohol which is less than proteins. Or some such like that. I guess that is the reason my body temperature skyrockets when i sleep off a drunk.

carbs = 4 calories per gram
protein = 4 calories per gram
fat = 9 calories per gram
alcohol = 7 calories per gram

It doesn't matter the source, all calories count the same when it comes to being "fattening".

 

[b-boy]

Miller 64— (Formerly Miller Genuine Draft 64[6]) A lighter version of the regular Miller Genuine Draft Light with a 2.8% abv, also known as "MGD 64". It contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Until recently, no other beer on the market had less food energy, although Beck's Premier Light also has 64 calories per 12 US fl oz serving. In the late summer of 2009, Budweiser launched Budweiser Select 55 in response to Miller's popular MGD 64.

2.8% alcohol? Can you even get a buzz from that?

Dammit - I wish you didn't mention the Bud 55. Now I have to compare Bud Select 55 and Miller 64 to see which has the least taste. I'll do it for Science.

 

[Brauselius_Monk]

I picture it a lot like the old Reeses Peanut Butter Cup commercials:

A tanker truck full of water collides with a tanker truck full of MGD.

Both drivers get out to survey the mess.

First Driver: 'Hey - You got beer in my water!'

Second Driver: 'Hey - You got water in my beer?'

Light bulb goes off as the both realize what they've created.

Here comse the announcer with the hook : Water and beer - 2 great tastes that go great together. Miller 64.

Fade to black.

Kinda like this:
http://www.youtube.com/watch?v=DJLDF6qZUX0

I should do this for a living.

I want to know who this chick is just walking down the street shoveling peanut butter down her throat by the fingerful.

 

[jgarretson]

Maybe when they say filler they literally mean filler like corn and rice they use to make their regular swill???

I sat with my mom in law's boyfriend who's a major d-bag at a bar in Green bay, Wisconsin one night having some brats and beers. He proceeded to tell me the New Glarus I was drinking wasn't real beer and his Bud was. Then I watched him repeatedly sprinkle salt in it to get it to fizz up so there was a little head.

That's your standard BMC drinker right there...

 

[betarhoalphadelta]

Maybe when they say filler they literally mean filler like corn and rice they use to make their regular swill???

Are you sure? Maybe they consider barley to be the filler.

 

[b-boy]

I want to know who this chick is just walking down the street shoveling peanut butter down her throat by the fingerful.

My kind of woman...

 

[GilaMinumBeer]

carbs = 4 calories per gram
protein = 4 calories per gram
fat = 9 calories per gram
alcohol = 7 calories per gram

It doesn't matter the source, all calories count the same when it comes to being "fattening".

Alcohol, by itself, is non fattening by how it is metabolized. It is the adjuncts to the alcohol (fats and carbs) that cause alcoholic drinks to be "fattening".

Look it up. It's well known that alcohol does not increase weight gain. In fact, studies show that substituting alcohol calories for carbohydrate calories reduces weight gain compared to control groups.

 

[sivispacemparabe11um]

I didn't start drinking beer untill I was 25 because miller light and bud light were the only beers i grew up around. One day my brother brought over Sterkens white ale. Totally gave me a new perspective of beer. It was all down hill from there.

 

[b-boy]

You mean uphill right?

 

[DrunkleJon]

carbs = 4 calories per gram
protein = 4 calories per gram
fat = 9 calories per gram
alcohol = 7 calories per gram

It doesn't matter the source, all calories count the same when it comes to being "fattening".

Thanks for the correction. I was working off of something vaguely remembered from a class I took hung over more than 10 years ago.

2.8% alcohol? Can you even get a buzz from that?

Dammit - I wish you didn't mention the Bud 55. Now I have to compare Bud Select 55 and Miller 64 to see which has the least taste. I'll do it for Science.

I am sorry for your taste buds. But please let us know how it turns out.

 

[boscobeans]

It's really about selling beer. Some States prohibit supermarkets and grocery stores from selling beer with an ABV above 3.2 ( LOW POINT BEER ).

So all this flavorless swill can be displayed and sold in thousands of places. I bet the manufacturers in those States spend tons of dough advertising and fight tooth and nail for every inch of shelf space trying to get the most exposure to the shoppers, with exposure comes sales and sales equals dollars.


OMO

bosco

 

[GrogNerd]

It's really about selling beer. Some States prohibit supermarkets and grocery stores from selling beer with an ABV above 3.2 ( LOW POINT BEER ).

So all this flavorless swill can be displayed and sold in thousands of places. I bet the manufacturers in those States spend tons of dough advertising and fight tooth and nail for every inch of shelf space trying to get the most exposure to the shoppers, with exposure comes sales and sales equals dollars.


OMO

bosco

Low Point is 3.2 ABW

≈ 4.2 ABV

 

[endorphine44]

Use them as decoy beers for guests that don't have any better taste than that. I keep a few in the fridge for such occasions, I also do the same with cigars... Cheap smokes on the top for the guys that don't know the difference.

 

[lhrobinson]

Give it to a homeless person hehehe

 

[boscobeans]

Low Point is 3.2 ABW

≈ 4.2 ABV

You Sir are correct or close enough.. My error.

bosco

 

[Brauselius_Monk]

Alcohol, by itself, is non fattening by how it is metabolized. It is the adjuncts to the alcohol (fats and carbs) that cause alcoholic drinks to be "fattening".

Look it up. It's well known that alcohol does not increase weight gain. In fact, studies show that substituting alcohol calories for carbohydrate calories reduces weight gain compared to control groups.

This is absolutely incorrect. You body burns the alcohol as a priority since it has no place to store it. The alcohol is broken down and enters the Krebs cycle to create energy for the body. Since your body is burning alcohol, guess what it is not doing? It is not burning carbs, proteins, fats for fuel so those are being stored away as fat or being kept as fat reserves instead of being burnt. An alcohol calorie is just as "fattening" as any other calorie since your body will burn it as fuel. It makes no difference if there were any adjunct calories consumed with the alcohol.

As for the studies that you didn't cite, I'm guessing there isn't weight gain because of dehydration. On a short term time horizon, most weight gain and loss is simply water fluctuation in the body. Everyone knows alcohol has a dehydrating affect. Carbohydrate restriction also has a dehydrating affect so it is likely a double whammy. It is one of the reasons there is often rapid weight loss on a low-carb diet. The studies shouldn't measure weight gain/loss, but rather fat gain/loss which is much harder to do. If they would or could measure fat rather than weight, they would find no difference between the diet with carbohydrates or alcohol.

 

[sivispacemparabe11um]

You mean uphill right?

After a few home brews it can be hard to distinguish uphill from downhill....

 

[crash1292]

do not worry...miller will change the bottle and all will be better

 

[DrunkleJon]

Was it Miller 64 or Michelob Ultra that has that commercial now that plays the song "My body tells me no, but I won't quit cause I want more". Doesn't: 1) This seem like its advocating bad drinknig habits and binge drinking. 2) Make you think that their beer is that bad that your body does not want you to drink it anymore?

 

[blizzard]

For what it's worth... I have a friend who is diabetic and he drinks Michelob ultra (preferred), miller 64, and BMC because they are low carb and therefore he can drink all night.

So... Gift them to a diabetic friend?