Well my tour of the top light beers has now come to a close. I saved the 800 lb gorilla in the room for the last - Bud Light used to be the number #1 seller in the country until the marketing fiasco a few years ago that set them back billions of dollars. Which is really sad – an entire American public taking it out on the brewer because of some foolish and not-very-well-thought-out advertising campaign by their marketing people. I think it is time we give Bud Light another chance! Brewer’s redemption!
Bud Light still advertises their “four ingredients” on the can – we know that to be malted barley, rice, hops and water. A little of their “fifth ingredient” signature Budweiser yeast thrown in and voilà! Beer! I saw a video on Budweiser on the tube (er, TV, television, computer monitor, cell phone, smart watch, tablet, whatever you are using). Yes Beermeister32 dates back to tubes and tube television screens. Dinosaur! Boomer! .................
................ anyway, the bit on Budweiser was really interesting – their flagship Budweiser is produced world-wide, at different breweries on multiple continents. That gives all sort of opportunities for propagating negative yeast generational drift – they were very particular about building up their correct yeast reserve of the original strain and shipping it off regularly to the breweries around the world. I think they were packing it up in kegs and sending it off refrigerated. All this to assure the same product, wherever purchased. Now that’s attention to detail!
Bud Light is another clean, low-calorie Lager. Personally, I’ve always preferred Coors Light, or before that Miller Lite – But this is still good, perfect for glugging. Bud Light is still building back after the marketing flap, so you can get this at a pretty steep discount still if you are looking around.
I say punishment is now over. Indulge!