Tree House Brewing Co.

[Ziggy]

First world problems at its best.

 

[tbub18]

They need to tease a King Julius or Juice Machine release then just have cans of Bright and Bear for sale.

ISO Bear

 

[Auror]

It's totally reasonable for a customer to want or to expect to know what beer will be available at a brewery, considering that is the case at 99% of them out there.

It's also entirely up to the customer to enforce this expectation by not frequenting breweries who do not do it.

Of course, Tree House stopped posting in advance seemingly entirely to dissuade more people than they could manage from coming. These whiny folks should really take them up on it.

 

[quirk6]

**** that guy, Eureka is great.

 

[MikeG1]

**** that guy, Eureka is great.

Never understood the Treehouse mentality of "if it's not Good Morning/King Julius/Very Green, why am I waiting on line"?

I love Treehouse beers - they're not the end all/be all of ipas, but they're enjoyable, and having had the opportunity to go to the original Treehouse in the backyard of their house, I always try and support those guys. I hate what the culture of Treehouse fanboys has become.

 

[gregkoko]

**** that guy, Eureka is great.

That's the god damned truth right there

Never understood the Treehouse mentality of "if it's not Good Morning/King Julius/Very Green, why am I waiting on line"?

I love Treehouse beers - they're not the end all/be all of ipas, but they're enjoyable, and having had the opportunity to go to the original Treehouse in the backyard of their house, I always try and support those guys. I hate what the culture of Treehouse fanboys has become.

VG was v disappointing. Will bang OG Green all day over that hype machine.

 

[Resuin]

I agree with MikeG. I've been to each of their 4 breweries one time each (Brimfield, Monson shack, bigger Monson place across the street, Charlton) to check them out/support them. Stopped by Charlton on Saturday (knowing what to expect) and had a nice time checking out the beautiful architecture and property. Took about an hour to get in the taproom and get a first pour, the second pour was quicker cause I had my wristband/beer ticket already. It amazes me how many people go to Treehouse - it's absolutely packed every time. A lot of people seemed to be first timers, not knowing what to expect and surprised they could not get any beer to go. Everyone seemed to be having a good time though, there were food trucks and live music.

I always enjoy their beer and I look forward to their continued expansion.

 

[MikeG1]

I agree with MikeG. I've been to each of their 4 breweries one time each (Brimfield, Monson shack, bigger Monson place across the street, Charlton) to check them out/support them. Stopped by Charlton on Saturday (knowing what to expect) and had a nice time checking out the beautiful architecture and property. Took about an hour to get in the taproom and get a first pour, the second pour was quicker cause I had my wristband/beer ticket already. It amazes me how many people go to Treehouse - it's absolutely packed every time. A lot of people seemed to be first timers, not knowing what to expect and surprised they could not get any beer to go. Everyone seemed to be having a good time though, there were food trucks and live music.

I always enjoy their beer and I look forward to their continued expansion.

I actually passed on going last Wednesday on our way back from HF, mostly due to weather but also because of the line situation, which was insane at 5pm. I will just wait a few months and hope that Charlton goes the route of Alchemist where it's easy to go on any given day and get beer and enjoy the space without having homies trying to pretrade with you while waiting in line.

 

[quirk6]

I will just wait a few months and hope that Charlton goes the route of Alchemist where it's easy to go on any given day and get beer and enjoy the space without having homies trying to pretrade with you while waiting in line.

Pretrade doesn't actually look that much like penetrate, but somehow that's still what I saw first.

 

[davey101]

**** that guy, Eureka is great.

I'll take Eureka over Julius/Green/Haze etc.

 

[Respirologist]

I'll take Eureka over Julius/Green/Haze etc.

This 100%.

 

[Ziggy]

I agree with MikeG. I've been to each of their 4 breweries one time each (Brimfield, Monson shack, bigger Monson place across the street, Charlton) to check them out/support them. Stopped by Charlton on Saturday (knowing what to expect) and had a nice time checking out the beautiful architecture and property. Took about an hour to get in the taproom and get a first pour, the second pour was quicker cause I had my wristband/beer ticket already. It amazes me how many people go to Treehouse - it's absolutely packed every time. A lot of people seemed to be first timers, not knowing what to expect and surprised they could not get any beer to go. Everyone seemed to be having a good time though, there were food trucks and live music.

I always enjoy their beer and I look forward to their continued expansion.

I've been to boston twice so far in the last year, and I've never bothered to visit Treehouse. I've heard the brewery and staff are awesome, but I cannot justify standing in line for hours for a six pack and a growler or two, when i can just basically get however much i want from trillium. Not sure how the new brewery is going to possibly calm the crowds, but from what I've heard about the original location, the bigger brewery just might mean bigger crowds.

 

[MikeG1]

I've been to boston twice so far in the last year, and I've never bothered to visit Treehouse. I've heard the brewery and staff are awesome, but I cannot justify standing in line for hours for a six pack and a growler or two, when i can just basically get however much i want from trillium. Not sure how the new brewery is going to possibly calm the crowds, but from what I've heard about the original location, the bigger brewery just might mean bigger crowds.

The crowds will die down once Treehouse fully ramps up production. They've been extremely transparent about their goal of slowly increasing production to eventually get near the huge capacity their new brewing facility allows them. The problem is these idiot fanboy ***** who expected Treehouse to start pushing out 10x their old capacity from the get go.

 

[RuckIt]

Of course, Tree House stopped posting in advance seemingly entirely to dissuade more people than they could manage from coming.

For the most part, Trillium has the same announcement strategy, and now that they're cranking out 3-5 batches of 1,000+ cases a week they're doing great with a constantly diverse selection to-go. And I think TH is already at Trillium's capacity based on the first few week's output in Charlton.

Once the summer crowds die down in a month and the ratio of "regular people" to "beer people" tilts back to the way it was before Charlton, I think we'll see more and more beers lasting 3 days to-go, growlers coming back, and full pours nightly.

 

[preluderl]

The volume that they're churning out vs the PP limits are crazy to me. I don't know what I expected, and clearly they know what they're dealing with. But 3,771 people can max out on Lights On at 1,100 cases and 7 cans per and that seems nuts.

 

[Don2]

The volume that they're churning out vs the PP limits are crazy to me. I don't know what I expected, and clearly they know what they're dealing with. But 3,771 people can max out on Lights On at 1,100 cases and 7 cans per and that seems nuts.

I'm not great with the mathz, but they sold about 800 cases of each, I think they would have sold out at 8 per?

 

[pjs234]

I'm not great with the mathz, but they sold about 800 cases of each, I think they would have sold out at 8 per?

actually closer to 10 (using round estimates of cases sold). 800 cases x 24 cans = 19,200 cans divided 7 cans pp = 2,742 people served (assuming everyone maxed out)
1100 cases x 24 cans= 26,400 cans divided by 2,742 people = 9.6 cans pp.

That's still a **** ton of people showing up to a brewery on a Wednesday

 

[Don2]

actually closer to 10 (using round estimates of cases sold). 800 cases x 24 cans = 19,200 cans divided 7 cans pp = 2,742 people served (assuming everyone maxed out)
1100 cases x 24 cans= 26,400 cans divided by 2,742 people = 9.6 cans pp.

That's still a **** ton of people showing up to a brewery on a Wednesday

And that's for two of their "lesser" beers

 

[GuzzleMcBrew]

There is a relativity of how many cans they offer to the crowd that comes, so the equation isn't just limit vs customers today, since [potential] customers today would likely change drastically if it were more "worth it" with a higher limit to-go. If TreeHouse offered a case per person, far more people would almost certainly justify the ride from all over the east coast and buy out the stock.
They will ultimately have higher limits since they aren't close to capacity, but demand is so absurd that there needs to be something to throttle sellout.

 

[CoinStarChange]

There is a relativity of how many cans they offer to the crowd that comes, so the equation isn't just limit vs customers today, since [potential] customers today would likely change drastically if it were more "worth it" with a higher limit to-go. If TreeHouse offered a case per person, far more people would almost certainly justify the ride from all over the east coast and buy out the stock.
They will ultimately have higher limits since they aren't close to capacity, but demand is so absurd that there needs to be something to throttle sellout.

Tree House has an opportunity for a really interesting beer sociology experiment with how they control limits and announce releases. They are in a 'perfect storm' location for manageable cannonball runs from 3 major metropolitan areas (NYC, Philly, Boston), plus the large cities nearby.

I'm wondering how their can situation will be once school starts again for everyone, just after labor day. You would think that would be when multiple cans will remain on a Saturday and/or major silent releases would potentially pick up again. They clearly don't need to attract crowds right now.

 

[RuckIt]

One of their employees posted on BA that they doubled production roughly 2 weeks ago. That means this week or next we'll start to see significant bumps in offerings, limits, etc... 3-can Wednesdays, cans available in 8-12 counts on Saturday... it's all in play!

 

[digitalnate]

One of their employees posted on BA that they doubled production roughly 2 weeks ago. That means this week or next we'll start to see significant bumps in offerings, limits, etc... 3-can Wednesdays, cans available in 8-12 counts on Saturday... it's all in play!

Jay was referring to the jump from Monson to Charlton. We didn't double production two weeks ago.

 

[RuckIt]

Jay was referring to the jump from Monson to Charlton. We didn't double production two weeks ago.

Ah, that makes more sense. Thanks for chiming in, Nate! Also....

 

[ilovestouts]

This question came up recently with a friend...

Is there a consumable good currently sold in the U.S with the consistent daily demand as Tree House Brewing?

The question arose when a reading a bunch of "this is what ___ brewery is doing, so Tree House should do ___".

I may be missing a few of the obvious, but they're consistently averaging 2-3k people lining up to purchase a consumable good.

I've never been, but the only thing I could think of that could possibly be in the same realm... Austin , TX BBQ?

 

[MikeG1]

This question came up recently with a friend...

Is there a consumable good currently sold in the U.S with the consistent daily demand as Tree House Brewing?

The question arose when a reading a bunch of "this is what ___ brewery is doing, so Tree House should do ___".

I may be missing a few of the obvious, but they're consistently averaging 2-3k people lining up to purchase a consumable good.

I've never been, but the only thing I could think of that could possibly be in the same realm... Austin , TX BBQ?

In NYC there's a raw cookie dough place that you usually have to wait several hours in line every single ******* day to get.

 

[jomobono]

In NYC there's a raw cookie dough place that you usually have to wait several hours in line every single ******* day to get.

Like....just cookie dough you take home and make cookies with? Or like lay in your bed and contemplate your life choices while eating raw cookie dough type cookie dough.

 

[chemman141]

Like....just cookie dough you take home and make cookies with? Or like lay in your bed and contemplate your life choices while eating raw cookie dough type cookie dough.

Following for answer

 

[MikeG1]

Like....just cookie dough you take home and make cookies with? Or like lay in your bed and contemplate your life choices while eating raw cookie dough type cookie dough.

Literally raw cookie dough served in a cone, cup, or sundae for consumption.

I'd offer to bring you guys some next time I'm up by you, but I'm afraid you'd then refuse to sell me beer.
www.cookiedonyc.com

 

[jomobono]

Literally raw cookie dough served in a cone, cup, or sundae for consumption.

I'd offer to bring you guys some next time I'm up by you, but I'm afraid you'd then refuse to sell me beer.
www.cookiedonyc.com

Aahhh gotcha. Yeah I would stand in that line.

 

[BGsWo22]

Aahhh gotcha. Yeah I would stand in that line.

Me too