FWIW, these commercial units are usually designed for ease of repair and component access. They have few, if any, components embedded in the walls. They have compressor modules (compressor, condenser, fan) located in the lower compartment and evaporator coils mounted in the upper compartment (behind the lighted sign). The evaporator fans (maybe three for this unit) continuously blow across the evaporator coil with the cool air blowing down the rear of the interior. The refrigerant lines are usually located behind a panel that runs from bottom to top on the rear interior wall. The wiring harness also runs from bottom to top behind a panel. The factory thermostat is usually of a constant cut-in type where the sensing bulb senses the temperature of the evaporator coil and not air temperature. This is done for reliability and defrost purposes.
I'm not sure how one would create zones with this type of system. I guess it might involve physically dividing the interior as well as dividing the airflow through the evaporator, if it's not already done. And controlling individual evaporator fans using an air temperature thermostat to control the higher temperature compartment(s). The drawback to this may be the tendency for portions of the evaporator to build up ice when the compressor is running for the cold compartment but the evaporator fan is not running for the warmer compartment.