The majority of people pick their beer based on ads???

[bajaedition]

What I find funny is when you are away from your own beer and need to buy a sixer how many of us homebrewers can revert back to a BMC product.
I will lots of times
I am at the lake and need to get a sixer, I jump in the truck, go to the local bait and tackle and buy a sixer of Miller High Life. WHY Well it is an easy decision, I grew up drinking the stuff in high school and I am so used to the taste that it goes down good.
Now if I was in any other position I would look for a continental style Lager first, and a good pale ale or ESB second.
I think it is all in the way we also think of how we are going to drink, I am grabbing the sixer because I am at the lake and just want a light brew
look at all the Coors light drank by guys not wanting to get bloated or drunk real easy
It is kind of a situational decision sometimes.
Plus a lot of women do not want the calories of a bigger beer so they drink those Ultras or 64s, BLECH

 

[Calichusetts]

99% of my beer buying decisions are based on one question:

Have I had it before?
If I haven't, I buy it

Granted, me and my buddies talk beer a lot so I have a pretty good idea of most local beers and whether they are worth it.

At the same time, I'm in the boat of a few other people: packaging means a lot. I like simple, clean, "wine-like" labels. Maine Brewing Company is my ideal label.

I'll search around to try and find something that fits what I'm after. And sometimes there are beers that have been priced wrong that I snag before they can fix it. Just got an Achel 8 for $1.50 yesterday