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I was about to laugh too ;)

You hinted to the reason though: if someone is just crossing over, and sees Boston Lager as their "stepping stone" beer, once they get full-on into craft beer it is easy to think that Boston Lager tastes different.

There has definitely not been a change to that beer in years. BUT, it is one of those beers that tastes totally different from a bottle than it does on tap (it's always been that way).
 
I think that is like when I had my first Sierra Nevada PA and the bitterness was like woah. Few 1000 IPAs later the stuff tastes like water ha!
 
I just love watching their new seasonal commercials. One of these days I'm going to splice them all together so we can all watch the slow progression of Bob Cannon's beard.
 
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