During that active fermentation the yeast produce a lot of heat, it's like a yeast jazzersize class going on in that fermenter. So it's a good idea (if you can) to keep the initial temps 5 or ten degrees below the optimum temp for your yeast. Then as the fermentation subsides i usually let everything warm up slowly until it reaches the maximum of the recommended temp zone. This is basically just a diacetyl rest for the yeast (yeah, it's not just for lagers), the higher tennis let the yeast work more and reabsorb the off flavors they gave off. I let it stay at that temp for about 2 days then cold crash it.
This process has given me very good results so far, but it might not be for everyone our every still of beer, some beers depend on those "off flavors". Maybe that's more info than you need, but hey, that's what you get when I'm bored at work.