There's nothing "new" about these glasses either. These are a rehash of Riedel wine glasses with good marketing behind it.
http://www.amazon.com/dp/B001UE7HYC/?tag=skimlinks_replacement-20
The sales pitches are solid, and the marketing is old fashioned boots on the ground. The sales reps seem to find their way into about every BJCP comp dinner, homebrew club, and craft beer meeting ever and hold "information session" about the importance of glassware. Imagine that ... a manufacturer of glasses telling you how important glasses are.
It's not the cheapest way to sell goods, but the people who buy them then in turn become big advocates for it because how else do you rationalize spending $20 on a glass that is basically just a holder as good as a $3 glass?
I think they have a well made glass, though. Just not my cup of tea. Here's a set of glasses you can find very cheaply all over. I love these. The tulip and the tall one filled with an amber beer in the picture are my favorite. I love that one with the amber beer. Perfect glass.
http://www.amazon.com/dp/B006PKHD9U/?tag=skimlinks_replacement-20