Mer-man
Well-Known Member
I will step up and be the big jerk in this thread and say IT IS WRONG to say appearance is the most important element. This type of thinking always sends me on a tirade about how our community is really starting to go off the deep end with certain hipster ways of thinking. Please excuse the following rant as I don't mean to target anyone and just want to shout at the world.
I wasn't there when the NEIPA style was made, nor have I researched how every style was made (too lazy), but I will bet $1 right now that in the entire history of brewing that not one successful brewer ever put appearance as their number one priority when trying to create a new recipe. To me this is like saying that when it comes to dining out, plating is the most important factor of a meal. You know when visuals are the most important factor? When the product is consumed visually like with cameras or televisions.
If consumers are actually going to a pub loaded with NEIPAs and rating them based on appearance FIRST then it might be that I've finally gotten old enough where the world doesn't make any sense to me anymore. Does this mean that if I can brew a beer that looks just like a stout with black rice (I have no idea if this would work) and I nail the perfect appearance that I have a chance to win consumers to my beer because of that appearance? How in the heck have we as brewers gotten so far off the map that we obsess over appearance over taste. Appearance is almost always (maybe always) the byproduct of process that you had to undergo to get the taste you wanted. The goal isn't the haze, it's the taste. If you happen to get haze along the way it is allowed because the process and ingredients can often lead to haze.
If you're trying to win contests and the judges are critical of the appearance then I can see why you might try to alter your recipe or steps. But if it is true that appearance is only 3 points out of 50 then I'd really like to question why anyone thinks appearance is the most important element in just about any style.
Again, sorry for the rant and I don't mean to target anyone specifically in this rant.
Sinamar, mate