zoebisch01
Well-Known Member
So, I was at a wedding this past weekend and one of the guys who was running two taps in those cooler tap things turned out to be somebody in the mix at AB. Not sure his job function but he was involved with Michelob (I didn't think to ask his exact job function). We got to talking about beer and he mentioned that Wheats are the next up and coming thing they are focusing their marketing towards especially during the summer months.
I had heard mention a while back on here about one of the Michelob Wheat products and it wasn't getting honorable mentions. Anyhow, he was mentioning that the hardest thing they have to convince the public of is a cloudy beer. I believe he mentioned they have goals for producing another Wheat soon.
I had heard mention a while back on here about one of the Michelob Wheat products and it wasn't getting honorable mentions. Anyhow, he was mentioning that the hardest thing they have to convince the public of is a cloudy beer. I believe he mentioned they have goals for producing another Wheat soon.