The vibe of the place will be somewhere between a coffee shop and a bar. We will have club meetings, board games, community events
If you envision a place where people can drop in and out quickly...I would suggest adding affordable growler fills to your marketing campaign.
I've been to a few places like that and they seem to draw a lot of water. Bring in a growler, have it filled while you enjoy a pint. Or get a few filled on the way to a party. The punch card thing keeps you coming back for fills.
It could increase your exposer, especially if you screen print some company growlers.