Look out, Miller Lite is now triple hopped.

[jackson_d]

MOD EDIT: Threads merged. Again.

Gosh! What a brilliant marketing campaign! They add hops at 3 diff times during the brewing process instead of all at once to give the great pilsner taste balance and flavor!

Anyone else sick of these terrible commercials? Isnt Miller Lite just carbonated water with a few drops of sh*tty beer added to it? Geez, triple hops brewed! Sounds like something really special that probably no one else in the whole world does! I'm gonna go buy like 2 cases rite now and enjoy!

 

[drinkabeergle]

TRIPLE HOP BREWED!? That is crazy talk!

Almost as bad as those Miller Chill commercials they show during football season. I mean come on, would any self-respecting man drink that, let alone in public?

 

[caspio]

screw miller, it's all about drinkability am i rite?

I don't get it. It's like advertising a car "The new honda civic, now with WHEELS!" amazing!

 

[Picobrew]

This commercial is not getting to the point. All we want to know is: how COLD is Miller Lite? If it isn't the coldest beer out there, what is the point in drinking it? Once I had a Guiness "Extra Cold" in London, and that was pretty damn cold, but they didn't make it in the Mountains like Coors, so I could still taste a little warmth. Coors on the other hand, you can freaking SEE the cold, so you don't even have to have nerve endings in your hand or your tongue to tell if it is cold. This is also good for people who don't have tastebuds. The flavor is COLD, so if you can't taste it, you can feel it in your gullet, and you can just think back to how tasty snow tasted that first time you had it crammed in your face and shoved down the back of your coat.

Mmmmmmmmmmmmmmmmmmmmmmmmmmmmm. A beer ain't a beer unless it has triple-hopped ice floaties in it, thats what I say. It also tastes better if there is shiny cardboard and some type of aggressive football reference included in the labeling.

 

[histo320]

I've never heard of hops added for head?

If you listen to the commercial, it is all backwards.

1st addition for aroma
2nd addition for flavor/bitterness
3rd addition for head

I thought it went flavor, aroma, head? never heard of this.

Correct me if I am wrong!

 

[Denny's Evil Concoctions]

I haven't seen the commecial but it could be they add 3 drops of hop oil to their huge kettle.

 

[Schlenkerla]

The whole claim is bogus marketing crap. Like that of using spring water.

Its like whippy-woooow. You used hops???? How did you do that? Did you fire all of your financial analysts and replace them with marketing folks?

They are trying to make the ignorant sobs that drink ML a tad bit more knowledgeable about their beer.

 

[Ceedubya]

The only conclusion I can reach is that the boys at Miller-Coors know absoultely nothing about beer.

I think your preachin to the choir with this statement

Think about the genious of their marketing for a minute though. They have a sea of unneducated masses who crave alcoholic beverages. So, instead of educating them (which would turn them against thier product, for obvious reasons) they fill them full of half truths, re-directions, and outright lies. The thing is, most people are not going to question it, or take the time to find out for themselves. So, for them it might as well be gospel. I have actually heard people repeat this nonsense.

Its kind of like those emails you get that say "you can look it up on snopes.com to verify". Have you ever looked it up on snope? I always do, and 99% of them are total lies. The originators know that most will not look it up, and repeat thier lies. I recieved one a couple of weeks ago about the backwards pin thing, and have had 3 people tell me about it since.

Its the same concept, Miller-Coors is cashing in on ingorance and laziness.

As far as Miller Light, I can't stand it and never could. Even in my own BMC days, its the one that I would always turn down. It gave me a killer head ache. I would rather drink a bud light.

 

[FireBrewer]

I thought it went flavor, aroma, head? never heard of this.

Correct me if I am wrong!

That'd be the first time I've ever heard of adding late hops for head retention.

 

[redraider629]

I think your preachin to the choir with this statement

Think about the genious of their marketing for a minute though. They have a sea of unneducated masses who crave alcoholic beverages. So, instead of educating them (which would turn them against thier product, for obvious reasons) they fill them full of half truths, re-directions, and outright lies. The thing is, most people are not going to question it, or take the time to find out for themselves. So, for them it might as well be gospel. I have actually heard people repeat this nonsense.

Its kind of like those emails you get that say "you can look it up on snopes.com to verify". Have you ever looked it up on snope? I always do, and 99% of them are total lies. The originators know that most will not look it up, and repeat thier lies. I recieved one a couple of weeks ago about the backwards pin thing, and have had 3 people tell me about it since.

Its the same concept, Miller-Coors is cashing in on ingorance and laziness.

As far as Miller Light, I can't stand it and never could. Even in my own BMC days, its the one that I would always turn down. It gave me a killer head ache. I would rather drink a bud light.

I know exactly what you are talking about with those snope things, I have got three emails about how swiffer wet jet kills babies and animals. It says that snopes confirmed it, looked it up and of course it was a myth. Everytime I got that email I always replied with the link to snopes proving that it was a myth. You are right people will believe anything that is told to them, without researching it first.

 

[redraider629]

That'd be the first time I've ever heard of adding late hops for head retention.

When do you add the hops for clarity in the beer?

 

[jacksonbrown]

Brew News
My work blog, shameless plug, I know. But at least I didn't triple plug it. And I did get some help from this thread.

 

[android]

just saw this commercial for the millionth time during the NCAA tourney. it cracks me up each time i see it. i like how they reiterate the triple-hopping too, "it doesn't ever cross your mind that we add hops at three different times instead of once"

no, it doesn't, shut the hell up!

 

[FireBrewer]

When do you add the hops for clarity in the beer?

I think if you want clarity from hops, you just drop a hop cone leaf---no lupulin gland---in the boil at 60. Seems like that's how they get such nice, clear pale yellow beer.

 

[redraider629]

I think if you want clarity from hops, you just drop a hop cone leaf---no lupulin gland---in the boil at 60. Seems like that's how they get such nice, clear pale yellow beer.

Ok I see, also if Miller lite puts part of the hops in for the head, what kind of hops do you put in root beer?

 

[mkling]

I just want to vent -- I'm sitting here much of the weekend the past two weekends watching March Madness, and I swear every third commercial is a Miller Lite commercial touting their brewing prowess because they "triple hops brew" their beer. It just seems like such utter gaul to claim that they're hopping of their "true pilsener style" is so wonderful. Every time it comes on, I think my blood pressure goes up 5 or 10 points.

Of course they could mean that they put exactly 3 hop cones in their beer. This drive anyone else nuts?

 

[Clonefarmer]

You aren't the only one .

https://www.homebrewtalk.com/f5/look-out-miller-lite-now-triple-hopped-105480/

 

[Yuri_Rage]

Threads merged. Again.

 

[Rubberband]

I just laugh it off. Most of my beer is also triple hops brewed. It's funny because 10 years ago Miller Lite was my brand of beer and now I cannot stand the stuff.

I went to Germany to live for 3 years beginning October 1st of 2001. I came back to the US for the first time at Christmas of that same year. It was my first day back and I wanted to go to my favorite Mexican rest. for a good meal. I ordered a Lite (my standard beer before leaving to Germany) and I could not finish it. It was like water and had no flavor for me anymore. I ordered a Mountain Dew and had a nice meal. I drank some different standard beers during my two week holiday but since then, I will only drink standard US mega beer if it is all that is available and then only one or two. They make me sick to my stomach and I am depressed with each drink.

I may or may not be a beer snob but I like flavor in my beer and big brands just don't do it, even if they are triple hop brewed.

 

[remilard]

You guys that have never heard of hops being foam positive should read more. I must have read that in at least 4 different books.

You should make sure Miller is actually wrong before mocking them.

 

[llazy_llama]

You guys that have never heard of hops being foam positive should read more. I must have read that in at least 4 different books.

You should make sure Miller is actually wrong before mocking them.

They make swill water and call it "beer."

That, quite frankly, makes them wrong.

 

[redraider629]

You guys that have never heard of hops being foam positive should read more. I must have read that in at least 4 different books.

You should make sure Miller is actually wrong before mocking them.

Ok you are right you can use hops for head retention. I have never heard of that. However when I looked that up it says that to use hops for head retention you must use a high alpha acid hop. So to achieve the best head retention one must make a bitter beer, like IPAs, or darker full bodies beers. Since miller is neither of those things, it hardly seems likely that they are using hops for head retention. If so they are not going to get much head retention whatsoever. Anyways these commercials are still jokes.

 

[mmb]

You guys that have never heard of hops being foam positive should read more. I must have read that in at least 4 different books.

You should make sure Miller is actually wrong before mocking them.

If this was Miller brewmasters releasing this info, sure.

This is marketing. It means nothing. Bragging about hopping three times during the brewing while at the same time saying people shouldn't care about how many times the beer is hopped is just dumb.

DFH could get out there and say they add hops god knows how many times on their continuously hopped beer like the 60, 90 and 120 minute brews.

 

[Denny's Evil Concoctions]

Pretty soon they will be bragging that their beer has the best taste because they brew it with yeast!

 

[944play]

You guys that have never heard of hops being foam positive should read more.

Or dry-hop more. Beers I've dry-hopped have had insane head stand and lacing.

 

[mmb]

Pretty soon they will be bragging that their beer has the best taste because they brew it with yeast!

"Pure Mountain Water, from the source, in Golden Colorado. "

Unless it's brewed in Virginia

 

[FireBrewer]

Ok you are right you can use hops for head retention. I have never heard of that. However when I looked that up it says that to use hops for head retention you must use a high alpha acid hop. So to achieve the best head retention one must make a bitter beer, like IPAs, or darker full bodies beers. Since miller is neither of those things, it hardly seems likely that they are using hops for head retention.

Exactly.

You should make sure Miller is actually wrong before mocking them

Being "foam positive" and being a primary means for producing beer head are two different things. Miller's version of a Pilsner lager is hardly highly-hopped and has minimal head retention. So despite the fact that hops do promote (not provide) head retention, its mention by Miller-Coors in their ad is purely marketing crap and akin to saying you can take down an elephant with a .22---a lot of 'em, maybe.

I think if you poured Pilsner Urquell and Miller Lite side-by-side, the difference in head retention would be significant (really, do you have to do that to argue it?) But the bittering level will be similar. Furthermore, in contrast to authentic German/Czech lagers, I don't think you'll see Miller-Coors brewers using decoction to brew Miller Lite, which will produce head retention.

 

[Ceedubya]

OK, I must admit that I thought this was all funny because I hadn't yet seen the commercial. That all changed tonight

Do ever think about the fact that miller light adds hops three times instead of just once? ummmmmmmm........ no, I guess not.

I do however think about adding hops three times, whenever I brew a beer that requires it for the style.

 

[rico567]

Hard to believe I used to drink that stuff before I discovered homebrewing. Might as well sprinkle glitter & sequins on a turd.

 

[Denny's Evil Concoctions]

As long as they are triple glittered turds!