It was brewery only and before any society was started (the RS started Jan of 2010). I believe there was a presale prior to the release and any info went out, as I remember passing on them thinking I would grab some once I heard if it was good or not

. Once the first ticking notes came out before the release the hype was building. Release day was a cluster ****, way more people than allocations. Starting the next year they did the online releases with a pickup party (where my profile pic came from).