I don't think it will "die" but I also don't believe the status quo is sustainable. All the gawdy labels and stupid names that use puns on the word "hops" will fade out of fashion due to overload and staling of the tactics, just like hair metal did in the late 80s.
There will always be a demand for craft beer but if people burn out on the "hopsploitation" bull**** then that just means the breweries will start to be "bold" by finding different ways to entice buyers away from the homogeneous masses. In other words, the branding and marketing will evolve, and things tend to go in cycles. I wouldn't be surprised if we saw the pendulum swing in the other direction over the next 5 years or so, with craft breweries starting to harken back to more of a classic and austere approach--tamer color schemes, less reliance upon off-the-wall naming, uptick in popularity of classic styles that are decidedly unhip in 2016, etc.
I, for one, would welcome this. When I'm out shopping for craft beers, I'm starting to feel like I'm on some kind of bandwagon with all of the "hey, look at me!" branding.. when the truth is, I just want to drink the legitimately tasty beer contained in those cans.