Is anyone else getting really tired of the use of the words "Craft beer"??

[fsr_racer]

Just bandwagon marketing. One group came up with the idea to set themselves apart from the masses and it took off, so the masses followed suit. Think of the "gluten free" craze... I didn't even know what it was until I started noticing the stamp on everything throughout the store. I still don't know what it is, but I now have to buy "gluten free" just to be safe. Do you make pizza, or do you make "hand tossed" pizza. Are you organic or are you "100% USDA Approved Organic"? Are you eating wheat bread or "whole wheat bread"? The difference between the chunk chicken and "premium chunk chicken" at my local Kroger? The "premium" has 0.5gm less fat per serving, but twice the sodium.

Basically, we are all just sheep and aren't supposed to read labels or look behind marketing strategies.

 

[rodwha]

I need some word to describe when I call a restaurant something other than BMC. Craft is as good as another I suppose.

I even lump in Sam Adams. I'm mostly intent on avoiding anything InBev, and don't want a Coors, but I'll take a Blue Moon if it's my only non plain lager choice.

 

[worlddivides]

There are tons of huge, huge megacorporation beers that I love. But none of them are American. Some day Sam Adams might be as big as one of the BMC brands, but as long as they keep outputting at the same level of quality, I'll keep drinking Sam Adams. One of my all-time favorite beers in the world is Kirin Ichiban Shibori. Kirin has a marketshare in Japan comparable to Budweiser or Coors, but I hate Budweiser and Coors and love Kirin. Probably my #1 favorite lager out there. In fact, I prefer Kirin Ichiban Shibori to any "craft beer" lager or any German or Czech import lager I've ever had.

I guess I've never understood why someone would refuse to buy a good beer made by Inbev, just because Inbev owns the company. Not all of the beers they own are "BMC."

 

[rodwha]

I greatly disagree with the underhanded business practices they hold dear. It has left a very bad taste in my mouth. I haven't read anything remotely similar done by the Miller/Coors, and so I'd buy their product.