India Pale Ale vs. Pale Ale

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Coming from a hop-head: once you get into the hoppy beers, you'll start craving more and more hops. Russian River Brewing (Pliny the Elder) has what they call a "lupulin threshold shift:" 1. When a once extraordinarily hoppy beer now seems pedestrian. 2. The phenomenon a person has when craving more bitterness in beer.
3. The long-term exposure to extremely hoppy beers; if excessive or prolonged, a habitual dependence on hops will occur. 4. When a "Double IPA" just is not enough.

This is why you dry hop the serving glass. Crush a little hop pellet and put it right in the serving glass or maybe just eat a few pellets of magnum or columbus. That way you have that herbal assault happening in your mouth at the same moment the beer hits it.