I love all the conspiracy theories about AB. Could it be that they are just a company that wants to make money for their shareholders? For decades the beer consuming public has demanded light, generally bland and easy drinking beer so companies like Bud provided it. Bud made money so AB bought them to collect the profit. The beer landscape is changing and a growing segment of beer consumers want a different style of beer. AB wants to keep getting money from as many beer drinkers as possible so they can continue to grow, thus they they have two choices; they can create these beers or they can buy companies who already have and already have name recognition amongst this subset of beer drinkers. They are smart enough to realize that these beer drinkers want “craft” and “local” and getting people to try new styles form bud will be a losing battle, though I’m sure their brewers are smart enough to make a pretty awesome Bud Amber, Bud IPA, Bud Stout, Bud Saison, etc. AB doesn’t want to eliminate all flavorful beer and force everyone to drink Bud, they just want everyone to drink beer they brewed, they don’t care what style it is. Unfortunately AB is seems to buying these companies at above what most would consider a reasonable market value, they are doing this based on speculation that they can improve margins and increase distribution. Increasing margin with economies of scale is fine, increasing margins by using inferior ingredients (i.e. rice, cheaper hops, etc) will suck the soul of out that particular brewery.