I need your advice help me vote

[i4ourgot]

So me and my business partner are looking to start a beer bar and we are in the middle of writing out a business plan. We came to a little bit of a stand still on one issue. One wants to serve our beer in two sizes pints and ten oz glasses (with the option to halve the glass size for a discount). With some pints ranging from $4-7 and the ten oz from $5-$12. The other wants to serve the beers in various sized glasses (From 5oz to pints) all for $5. So an expensive beer would be in a small glass, like 5 oz, but it would only cost $5. If you could pick on and if you feel like it expand and explain your reasoning that would be great. But pick which one you think is better.

 

[RoundKid]

Neither. Each beer should in the appropriate glassware for the style and priced however is necessary to reach that goal. Then also offer the opportunity for individual and flight 4 or 5 oz tasters.

Depending on location, $5 is quite inexpensive for a pint of almost anything. That would bring in business, but your whole business model is tied to a price point. What if your cost increases? Do you raise your whole menu to $6? Seems very ridged.

On the other side, still ridged. What if you get in a rare beer (i.e. Younger) and want to serve less of it to more customers? Still stuck.


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[blizzard]

I would do pints and ten oz pours at a range of prices, mostly because I am used to that. I can't put my finger on why, but I would be kind of put off by having everything be $5. Maybe it just feels like reading fine print.

Definitely allow tasters or tasting trays.

 

[brettg20]

The more options the better

 

[CA_Mouse]

As stated, you don't want a one-price-fits-it-all model. You have no room for growth, increases in prices of the beers you serve and overhead. Serve pints and flights of 3oz to 5oz tasters.

 

[i4ourgot]

Sweet thanks, anyone else wanna chime in?

 

[i4ourgot]

Neither. Each beer should in the appropriate glassware for the style and priced however is necessary to reach that goal. Then also offer the opportunity for individual and flight 4 or 5 oz tasters.

Depending on location, $5 is quite inexpensive for a pint of almost anything. That would bring in business, but your whole business model is tied to a price point. What if your cost increases? Do you raise your whole menu to $6? Seems very ridged.

On the other side, still ridged. What if you get in a rare beer (i.e. Younger) and want to serve less of it to more customers? Still stuck.


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We don't do many lagers so we won't have lager glasses, our ten ounce glasses are going to be tulip, which covers maybe not exactly but at least covers many different types of beers. We do have 5 oz tasters but don't want that to be on the menu all the time, so if we did get younger we could serve it in either a 10 or 5 oz glass. Also our tine range it from $4-7 anything we feel that should cost more than that will be put in a 10 oz pour.

 

[stonecutter2]

The all for $5 probably wouldn't work out well. I think it'd be easy from a consumer standpoint, but not from a business standpoint. The consumer could feel a beer wasn't really "worth" $5 though, or be surprised that $5 of Beer X got that person a pint, but I only got 5oz...too much to explain for a bartender or server.

Not sure I quite understand the pint and 10oz idea...a pint is 16 ounces, so it's $4-$7, but 10 ounces is more money, $5-$12? Is the 10oz "better" beer or more expensive? I'm thinking that's the process you're going for.

I really think you should just focus on what is an appropriate price per brew, based on your costs.

I do believe a taster/sampler of 5oz each would be nice. Maybe $2 each. We have a local place that does that, and i get at least 3 samplers every time I go. Then I get a pint.

 

[AgentHubcap]

There's a taproom here that does the different sized pours for around $5. I really, really like that as the more expensive beers also tend to be higher ABV (but not necessarily). It gives me the freedom to sample more beer and not get completely bombed, and sample some beer that I wouldn't normally choose if it was a bigger size and higher price.

 

[i4ourgot]

Not sure I quite understand the pint and 10oz idea...a pint is 16 ounces, so it's $4-$7, but 10 ounces is more money, $5-$12? Is the 10oz "better" beer or more expensive? I'm thinking that's the process you're going for.

.

Yeah, also we don't wanna give some one a pint of 8 %ABV beer. Your response was very helpful.

 

[Braufessor]

I agree with many of the others. Appropriate amount of appropriate beer in appropriate glass at an appropriate price. I would not try to have "a system."
I would have sample sizes/sample flights available for an appropriate price.

 

[i4ourgot]

I agree with many of the others. Appropriate amount of appropriate beer in appropriate glass at an appropriate price. I would not try to have "a system."
I would have sample sizes/sample flights available for an appropriate price.

Yeah I under stand that. We will be doing mostly IPA's, stout's, and Pale Ales. And we will have 10 oz tulip glasses which should cover most Belgian styles. But we don't plan on going out and purchasing Chimay glasses or Lager glasses we are really trying to decided on one of our two systems.

 

[Thedutchtouch]

Serve the beer in the most appropriate glassware. Charge a price that gives you good profitability (ie lower margin on less popular beers, higher margin on more popular, or whatever scheme gets/keeps you profitable.). Most importantly, put the pour size and the glass on the menu so you don't get the average joe balking at what you bring to his table/giving you crap about the size etc.

 

[Gameface]

Of your two systems I guess I'd go with pints and 10oz glasses priced appropriately for the value of the beer. Everything for $5 just seems, well, not classy.

 

[kujosp]

Newer craft breweries I've been in have a tiered system. Beers in tier1 are less then the tier 2 which is less then the most expensive tier 3 group. Pours and glasses are dependent upon style. The tiered pricing gives you a very quick guide as to the cost of the beer.


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[i4ourgot]

thanks gameface