So what influences your beer choice? Is it the style of beer, the brewery, beer reviews, label, price, location of brewery, etc.....??
Thanks for posting this question as I think about this from time to time while looking at hundreds of great beers at my distributor.
1. Style of Beer - This is probably the most important factor to me. For example I love imperial stouts so for me it woudn't matter what the brewery is unless I have had a bad experience with that brewery before
2. Brewery - I will buy from certain breweries that I know produce consistantly great beer. I will also try a new brewery as well so it can go either way.
3. Beer Reviews - I think this helps as well. If I see a new brewery I might not buy from them but I might go home and check out their beer on ratebeer to see what people think about it.
4. Label - I think this is important but can go either way. I bought Terrapin in Virginia last year knowing nothing about the brewery but the lables looked nice. My thoughts were if the brewery spends money on the label they take pride in their beer as Im sure this affects their P&L. Now you can't always go by this as Im sure there are great lables but terrible beer. Some dogfish head bomber lables look like they are made from an ink jet printer but the beer is great. This goes the same for the text on the label. I had a beer called "Vanilla Java Porter" but it tasted terrible but sounded so good.
5. Price - When I was single and had no bills there was no concern here..lol..Now with a house and kids this is important. I do like bombers but stay in the $5-$10 range. Every once and I while I will go above that price.
6. Location of Brewery - This is an interesting one. I have been drinking Belgium, British, and German beers for 13 years but for the past 3 years or so I have almost only drank American Beers. I believe that America has the most diverse and best beer in the world. Yes there are certain british, belgian, and german beers that probably can't be replicated here but we get damn close! That bering said for me its almost always American craft beers.
7. Recomendations - Marko73 alluded to this before but I definitely will try beers that are recommended by my friends. We all love great craft beer so this is a big factor.
If I was to narrow it down I would say the most important items to me when chosing a beer are style, price, and recommendation by friends/good review on ratebeer