Happened slowly for me. As brewpubs started opening up in the town I was living in (Des Moines, IA) I'd find myself in one every now and then, and really enjoying some of the things they had to offer. Being fairly fresh out of college at that point, this was what opened up my eyes and made me realize that the whole "tastes great, less filling" debate was kinda silly, since they were all pretty watery and flavorless. Still remained a pretty dedicated Bud Heavy drinker for awhile, until I discovered that Miller Lite gave me less of a hangover and made that switch.
Fast forward a couple years and a few craft brews started showing up as regular items on the shelves at local stores. Became a fan of a few of Sam Adams's offerings, and several of the Pete's Wicked "insert beer name". Also realized that anything from Leinenkugels is overpriced, artificially flavored swill ("Clorox", "Pine-Sol", and "Vick's Vapo-Rub" are not desirable things for the flavor of your beer to remind you of). Then on a stop at a local liquor store one night with a buddy who was picking up a keg of bud light, I spotted a a six pack of Flying Dog's Doggie Style Pale Ale. Hey, how could I not buy a six pack of that? Even if the beer sucked, the labels on the bottles made it worth picking up.
Oops, big mistake. I became an instant hophead that night.
Of course, I immediately jumped on the beer review sites to find out more about the style and found out there were even things called IPA's, and, can you believe it? DOUBLE IPAs? Holy crap, I had to try these.
Sadly, Iowa at the time had some ****ed up laws on beer and and even liquor stores couldn't sell beer above a certain ABV, and even a regular IPA crossed the line. They could sell Bacardi 151, and the full strength Everclear, but a 7% beer was a big no-no.
I still REALLY wanted to try these beer styles, but a few days of research informed me that I'd need to drive a 12-hour round trip to pick up a 6-pack. What to do, what to do...???
From spending times on beer review sites, I had noticed ads posted from homebrew suppliers.
And I had my answer. The state of Iowa won't let me buy a Double IPA just to try it out? Well **** THEM!, I'll just frickin' make some. (Picture me standing in my front yard flipping a two-handed middle finger as I come to this realization.... One pointed toward the state capitol building downtown, the other aimed at the governor's mansion a few blocks away.
)
Ordered a "deluxe" starter kit and a couple ingredient kits (one being for a double IPA), and that was that. First batch I made was a simple wheat, based on advice found on a message board back then, and the second batch was a dry hopped Double IPA.
Been hopelessly obsessed with homebrewing ever since.