IMHO, IPAs have become the "it" beer for the drinking public. As strange as it is, many people in my social circles who didn't drink craft beer 3-4 years ago have jumped into the IPA world despite the fact that they don't know that much about beer, and they look at beers like a nice helles bock as if it's the same thing as BMC.
What happens when a huge market appears with customers that aren't nearly as experienced enough with beer to really discern a "good" IPA from a "bad" IPA? Every brewery brews an IPA, and a bunch of them aren't very good.
Brewing an outstanding IPA is not as simple as just throwing more hops at it. But in a market full of people who haven't built the palate to tell the difference, "more" hops tends to sell better whether the beer is actually great or not. But adding a lot more hops requires a lot of work to make the beer drinkable. I've tasted way too many IPA's that lack body and lack the level of malt needed to balance the hops, and this is coming from someone that prefers almost all of my beers (IPAs especially) on the dry side. Pliny the Elder would be a good example of one that avoids this problem -- it's extremely hoppy, but it has enough malt to stand up to all those hops, and all without seeming malty at all to the palate.
Then you add into this the previous poster who brought up freshness, which is *critical* in an IPA, and you have a situation where the same beer will taste vastly different in week 1 vs. week 12. I know I have a homebrew IIPA on tap right now that I brewed originally for my Oktoberfest party. I went 3 weeks grain-to-glass on a 9.5% IIPA that is hopped at rates between that of Ruination and 10th Anniversary Ruination. To stand up to all those hops, it *HAD* to have a lot of malt. And the first month, it was actually a really "balanced" beer. The huge hopping rate wasn't overdone, and even with the amount of malt in the recipe, it wasn't overly malty. I still have that beer on tap (which happens when you brew 10 gallons of 9.5% IIPA!). Now the hops have faded and while it's still bitter, the hop aroma has waned to the point where the beer is too malty of an IIPA for my tastes. Again, Pliny the Elder is a critical commercial example -- it's extremely hoppy but with a perfect level of malt backbone. But everyone says you need to drink it *fresh*, or the hops will fade and it will be *too* malty.
So I understand your premise, that more hops doesn't necessarily equal better beer. And I think your concern is that more hops, even if the beer isn't better, often translates into more commercial success for a beer. I think that's true. But much like a beer with too much hops and no sense of balance, I think you stated your argument with too much bitterness at what you see and not enough reasoned argument to back it up.
What happens when a huge market appears with customers that aren't nearly as experienced enough with beer to really discern a "good" IPA from a "bad" IPA? Every brewery brews an IPA, and a bunch of them aren't very good.
Brewing an outstanding IPA is not as simple as just throwing more hops at it. But in a market full of people who haven't built the palate to tell the difference, "more" hops tends to sell better whether the beer is actually great or not. But adding a lot more hops requires a lot of work to make the beer drinkable. I've tasted way too many IPA's that lack body and lack the level of malt needed to balance the hops, and this is coming from someone that prefers almost all of my beers (IPAs especially) on the dry side. Pliny the Elder would be a good example of one that avoids this problem -- it's extremely hoppy, but it has enough malt to stand up to all those hops, and all without seeming malty at all to the palate.
Then you add into this the previous poster who brought up freshness, which is *critical* in an IPA, and you have a situation where the same beer will taste vastly different in week 1 vs. week 12. I know I have a homebrew IIPA on tap right now that I brewed originally for my Oktoberfest party. I went 3 weeks grain-to-glass on a 9.5% IIPA that is hopped at rates between that of Ruination and 10th Anniversary Ruination. To stand up to all those hops, it *HAD* to have a lot of malt. And the first month, it was actually a really "balanced" beer. The huge hopping rate wasn't overdone, and even with the amount of malt in the recipe, it wasn't overly malty. I still have that beer on tap (which happens when you brew 10 gallons of 9.5% IIPA!). Now the hops have faded and while it's still bitter, the hop aroma has waned to the point where the beer is too malty of an IIPA for my tastes. Again, Pliny the Elder is a critical commercial example -- it's extremely hoppy but with a perfect level of malt backbone. But everyone says you need to drink it *fresh*, or the hops will fade and it will be *too* malty.
So I understand your premise, that more hops doesn't necessarily equal better beer. And I think your concern is that more hops, even if the beer isn't better, often translates into more commercial success for a beer. I think that's true. But much like a beer with too much hops and no sense of balance, I think you stated your argument with too much bitterness at what you see and not enough reasoned argument to back it up.