Anyway, what do you guys think of this True Source Certified logo?
My opinion only - it's worthless as a quality standard. It holds some value as a marketing ploy.
The True Source program attempts to validate the chain of honey authority from the beekeeper to the customer, and verifies it through third party audits. All this attempts to do is determine the
source of the honey, not the content. The content just has to comply with the laws of the state of origin. If you can prove all your honey came from beekeepers in China, you can put the label on. It doesn't matter that the honey is laced with chemicals, as China has very low food standards. Plus, the only people that I want to verify the content of the food they're selling me are the people that are selling me poor quality food, and those are exactly the people who are less likely to be honest about the content of the food they're selling me.
But that issue aside, the True Source program is only as strong as its weakest link. Honey will often pass through half a dozen hands before it makes it to your grocery store. The beekeeper, the regional purchaser, the blender, the packager, the distributor, the retailer, the customer are just some examples. Some of those end up being the same party, depending on who you buy from. Beekeepers who produce under 40,000 lbs of honey a year are exempt from "registration." Meaning they don't need to prove any source or content, and can sell to a purchaser, blender or packager without issue. The purchaser, blender or packager then doesn't know about the source or content (because they didn't ask the beekeeper and weren't required to as they are exempt from registration), and can blissfully continue on. My state's honey average is 35 lbs per hive. So that means anyone (in my state) that has less than 1,100 colonies doesn't need to participate in the program, and still have the True Source label applied. 1,100 colonies is a large operation. I have 50. But that issue aside, I'm not worried about the guy that has 5,000 colonies. I'm worried about the guy that has 100 colonies and needs to cut corners in how he produces honey. And most of the people in China and Vietnam are just that, beekeepers with a few dozen or hundred hives. So if they are exempt from the process, the next guy in the chain (the regional purchaser, or the blender, or the distributor) can comfortably buy from the beekeeper while still maintaining his certification, even if the beekeeper is full of crap. The chain then becomes broken, and the label is worthless.
Realistically speaking though the guy that's trying to sneak in some watered down chemical honey won't spend the time (or money) registering for the program. So the theory is, if you take the time to register (and pay) to be in the program, you probably care about the quality of your honey. But most of your regional packagers can comply with the requirements, paperwork, fees, and loopholes, while most of your smaller packagers can't. The AHPA is mostly controlled by larger packagers. Hence the support.
While beekeepers who produce less than 40,000 lbs a year are exempt from registration, that only applies if they sell that honey to a distributor who is registered. If that beekeeper wants to put the "True Source" label on his own honey, he must register and jump through all the audits, fees, and requirements. That's alot of red tape for the beekeeper who is putting honey straight from the hive to the bottle. So it cuts out the small local beekeeper, and the small packager. But the AHPA isn't governed by small local beekeepers. They actually don't want the competition from those small guys. Again, hence the support.
Nothing against the AHPA though. Good people. Just not the small guys in the crowd.
But as a marketing ploy it makes sense. You see "Rotten" and you think all honey is of poor quality, adulterated, or smuggled in. You can't tell the difference between the real stuff and the bad stuff. You don't want to take the time (or don't know where to look) to find a beekeeper and ask him questions. So you buy cane sugar instead. Until you come on a "True Source Certified" logo. Then you feel more confident about the honey, and buy it. It doesn't matter that it isn't a better product. It doesn't matter that the money isn't helping a local beekeeper. All that matters is you feel better about the purchase, and therefore you feel better about honey.
But hey, it's a start.