Toilet Rocker
Well-Known Member
I feel like I've been cheated on...this is from a story in the NY Daily News.
Stout touts great taste, less bitter
A grand Irish tradition is getting a makeover.
The brewers of Guinness stout, the 246-year-old beer brand whose tough-guy bitter taste helps sell 5 million pints a day worldwide, have come up with 10 milder versions of their best seller to win new customers.
The first mellow stout brand will hit Dublin bars on Wednesday. Every six months, a different flavor will take its place, until customers have had a chance to try them all.
In the past, tinkering with stout has been a lost cause, but wine and lager sales have cut Guinness' profits - as have smoking bans in Irish bars.
"It's a tradition in Ireland. [Changing the taste] puts people off Guinness, full stop," said Lindsay, 23, an Irish barkeep at Twins Public House near the Jacob Javits Center, who didn't want to give her last name.
But its brewers think smoother Guinness will appeal to a new audience. Some faithful fans, such as Twins' customer James Connelly, 32, of Derry, Northern Ireland, have said they are open to change.
"If it tastes better, if they can improve it, that's good," he said.
Stout touts great taste, less bitter
A grand Irish tradition is getting a makeover.
The brewers of Guinness stout, the 246-year-old beer brand whose tough-guy bitter taste helps sell 5 million pints a day worldwide, have come up with 10 milder versions of their best seller to win new customers.
The first mellow stout brand will hit Dublin bars on Wednesday. Every six months, a different flavor will take its place, until customers have had a chance to try them all.
In the past, tinkering with stout has been a lost cause, but wine and lager sales have cut Guinness' profits - as have smoking bans in Irish bars.
"It's a tradition in Ireland. [Changing the taste] puts people off Guinness, full stop," said Lindsay, 23, an Irish barkeep at Twins Public House near the Jacob Javits Center, who didn't want to give her last name.
But its brewers think smoother Guinness will appeal to a new audience. Some faithful fans, such as Twins' customer James Connelly, 32, of Derry, Northern Ireland, have said they are open to change.
"If it tastes better, if they can improve it, that's good," he said.