Company generously donates gift certificates to several local brew competitions. Winner dude wants to use the giftcert, visits website, fills cart, goes to check out and can't find where to enter the GC number (hint, it's literally 1 inch away from the place order button). Checks out with a credit card anyway. Winner dude emails to cancel the order and states that he will tear up the GC and go elsewhere because there was no place to put the GC and he can't find a contact phone number anywhere on the site (it's right on the front page and the order was placed way after phone hours anyway).
You apparently can't give money away to people if it causes them any inconvenience.
You apparently can't give money away to people if it causes them any inconvenience.