Depends on if you feel like spending that much $$$ on a hobby you're (presumably) just starting. If you don't keep with it, you've sunk a lot of cash. Look at the kits Midwest has- they have some of the best deals I've seen on starter kits (just helped a buddy pick his out, so I've been looking at them recently). Here's one that has almost everything the one you're looking at has, except the brewpot isn't as fancy and it doesn't have the immersion chiller, which is something you can make easily for a lot less than buying one.