Davy Jones' Lager

[mot]

logomotives?

 

[John Beere]

logomotives?

I've been business partners with Mike @ LogoMotive for years now... he did the logo last year, my wife did the rest...

 

[mot]

I've been business partners with Mike @ LogoMotive for years now... he did the logo last year, my wife did the rest...

I see I remmeber him posting this logo on the HOW forum quite a while ago, great work!

 

[John Beere]

Thats our design firm ("planet boogie") listed on his website...

 

[Airtight]

The label is awesome.

"Going down never tasted so good" is perfect.

I don't understand why people are not making the connection of "Going down never tasted so good" and Davy Jones.

Davy Jones is synonymous with Davy Jones' Locker, which is the bottom of the sea. So the "Going down..." thing is perfect.

 

[Sir Humpsalot]

Davy Jones is synonymous with Davy Jones' Locker, which is the bottom of the sea. So the "Going down..." thing is perfect.

Because the primary sensation you imagine when "going down" on a ship is not taste.... Taste is just about the last sense I would notice in that situation. Kinda like saying, "Sucking a lollipop never sounded so good". It may be true, but most people don't associate the sucking on a lollipop with the sense of sound.

Unless, of course, you mean "going down" on another person, such as a girl... in which case it's pretty much the FIRST sensation you think of. And in that case, the slogan makes perfect sense, but it's not saying much to say that your beer tastes better than a girl's punani... I mean, that's hardly something to be proud of... or for the cork soakers out there, what's it say when someone says their beer tastes better than semen? Is that really something to be proud of? To take it one step further, what if drinking the beer actually is an act of fellatio? Will people think I'm gay for "going down"? Because right there on the bottle it says that this is an act of "going down"

Of course, that's just what I think of when someone talks about "going down". I immediately assume the naughty meaning. I am off base in this instance though. I have a dirty mind.

 

[Brewtopia]

It's a double entendre, and there in lies the joke. I too think it's perfect and wouldn't change a thing.

 

[Sir Humpsalot]

Everybody knows that ships are feminine, so.... "She'll be going down in no time..."

I mean, I don't want to give people the perception that *I* go down. I'm not homophobic, but plenty of men are, and if I was, it would bother me to drink a beer that implies that I go down.

"She'll be going down in no time", It's still a double entendre. Is the "she" your SWMBO? Or the beer? And what's important is it doesn't make the men think that they are "going down"... a term that USUALLY implies the action is being done to a man (at least more often than not).

 

[Dude]

Everybody knows that ships are feminine, so.... "She'll be going down in no time..."

I mean, I don't want to give people the perception that *I* go down. I'm not homophobic, but plenty of men are, and if I was, it would bother me to drink a beer that implies that I go down.

"She'll be going down in no time", It's still a double entendre. Is the "she" your SWMBO? Or the beer? And what's important is it doesn't make the men think that they are "going down"... a term that USUALLY implies the action is being done to a man (at least more often than not).

Dude, then don't drink it. Jeebus.

 

[Sir Humpsalot]

Dude, then don't drink it. Jeebus.

Hey I've walked through boys town with a penis shaped chocolate lollipop before. I have no shame. A slogan wouldn't dissuade me from drinking it, but if you're going to aim for a slogan, I just think it should appeal to as many people as possible because, as you know, some people are very label-conscious and would shun something that didn't fit their image of themselves... no matter how tasty the underlying product might be.

How many folks here want a penis shaped chocolate lollipop? See? That's my point.


Nothing wrong with it... it just makes some people uncomfortable..

 

[the_bird]

You know that John's not selling this beer, right?

I'm personally not in love with the slogan, but this is still - by FAR - the best damn logo I've seen in a long, long time, commercial or homebrewer. Really, it's absolutely top-notch.

 

[Sir Humpsalot]

I'm personally not in love with the slogan, but this is still - by FAR - the best damn logo I've seen in a long, long time, commercial or homebrewer. Really, it's absolutely top-notch.

I couldn't agree more. It is freakin awesome and I hope that point isn't lost amongst my (or anyone else's) criticism. Thanks for bringing it around.

 

[John Beere]

I somehow missed this... I was going to use "King of Beers" as my slogan but it was taken. :-\

In all seriousness, I picked it because it still makes me giggle like a school girl. heh