I would imagine you use less priming sugar because you desire less carbonation to avoid over foaming with pouring when using a keg.
In a bottle it's easy to carb to 2.5 volumes of CO2 and pour without too much foam. In a keg, unless you have a lot of resistance (long lines) - pouring that 2.5 volumes of CO2 might cause too much foaming.
So maybe in a keg the recommendation is to carbonate to 2 volumes of CO2 to avoid that issue?
^not science. Based on my newbie brewing logic.
I had a similar thought, i.e. that some people unconsciously prefer lower carbonation in their draft beer, so think it is overcarbed when carbed to "normal" levels. The problem with this idea is that about a week or two after hooking a keg up for serving, the carb level will be back to the "normal" level as that is the equilibrium level for the serving pressure chosen. If people set their pressures for less carb, then it would be a conscious decision to have a lower level of carbonation.
Brew on
