BMC Warm

[rodwha]

What makes BMC beers taste so terrible when they aren’t really, really cold? Too much adjuncts?

 

[Steveruch]

What makes BMC beers taste so terrible when they aren’t really, really cold? Too much adjuncts?

The most vital ingredient is taste buds numbing cold.

 

[grampamark]

More to the point-what makes BMC beers odorless, colorless, and tasteless, at any temperature?

 

[rodwha]

Back when I drank less than stellar beer it needed to be ice cold (I had an alarm set for 20 mins and would put the beer in the freezer) and wear a koozie. If it warmed up a bit it got dumped.

Yet I don’t need to do this with craft beers and even warm it tastes just fine.

So what gives?

 

[Keith81]

Most BMC offerings are lagers which tend to be better cold. If the craft beer you are drinking now are ales they can benefit from a little warmer temp, depending on personal taste.

 

[Lefou]

My folks would buy kegs of American lager back in the day.
Bottles were a rarity, but they were around at times. As a kid I'd play serving boy and fetch their suds and clearly recall kegs being preferred over bottles for some reason.

My opinion ... light beers can be tasty if you use the right grains and balance the hops properly. My "light" beers usually have a gravity between 1.040-50 and have a bitterness-to-gravity ratio of .4 to .5 ... if I recall, the typical American light lager is under-hopped and has a lower gravity, so there's less of everything.

 

[GPP33]

My theory is that they have brain washed americans into thinking beer needs to be ice cold, which will make anything flavorless, so they can make a largely flavorless/aromaless product thereby reducing their need for raw ingredients. I think it tastes bad warm simply because it’s lacking in everything. Take a soda and water it down, it’ll taste like crap. And I’m sure adjuncts like rice don’t help either.

 

[Lefou]

I did a non-scientific perception test with one of my favorite higher gravity, well-hopped beers.

I happen to like Founders porter, so that was the test case. One was pulled from the refrigerator and another poured at room temperature. The differences in appearance, aroma, and flavor were pretty noticeable.
Brews that have less of "everything" like filtered light ales or lagers will be more subtle and less obvious to beer drinkers who aren't prioritizing flavor or aroma. The majors also brew what people will pay for, so there's that.

 

[S-Met]

Research and clever marketing.

BMC has designed a beverage that is least offensive to the widest audiance. Think about who likes your home-brew. Some love, while others don't. Think about a particular style, ipa vs porter vs belgian. Big bold differential flavors that appeals to some but repulses others. Big bold flavors are great, assuming they meet the audience, but the more flavor you add, the smaller the audience becomed.

Then comes marketing. Marketing oftentimes assumes/believes that the end-user is too dumb to think for themselves so they tell the end-users what they really want or think. Sadly, they are correct, we are dumb at times. How many times ave you heard someone parroting an advertising campaign opinion as fact? (Every election!) Choosy Mom's choose Jif, America's best (insert brand) and remember, This Bud's for you.