Bloomberg News discusses beer loyalty

[stlbeer]

Good article.

I started saying this as soon as the takeover of AB was announced.

http://www.bloomberg.com/news/2010-11-11/inbev-takeover-dilutes-anheuser-busch-loyalty-as-st-louis-sips-craft-beer.html

 

[smakudwn]

I live in st Louis and i can attest to this. Heck our bowling alley is now offering Schlafly, and selling a lot of it!

 

[MississippiSlim]

What a great qoute--“People were coming from the other side of the dome just to buy it,” he said, noting the new preference as fans rushed to place orders during last call at a recent game. “People were saying, ‘All I want is one more Schlafly.’”

"All I want is one more Schafly!" That would be such a great Ad campaign!