Based on my understanding of its purpose, a freezer works by taking the heat out of the inside, and moves it to the outside of the freezer. The heat is moved to the skin of the freezer as a disbursement method, then the natural air flow around the freezer helps to remove said heat to keep the skin at a cooler, consistent temperature. By not providing a gap and/or adequate airflow, the skin will retain its heat which will make the compressor work harder to keep the contents cold thereby overworking and shortening the lifespan of said compressor.
Now, on the flip side of that, there are people that have glued wood straight onto the outside of the chest freezer and reported no problems.
In my personal (non-professional) opinion, since the freezer is designed to keep the contents...well...frozen... and you're using this as a keezer so you're going to maintain an internal temperature of 38-42 ish the freezer will not be working as hard, or cycling as often to maintain a warmer temperature. In turn, it will naturally not be working as hard, so if you were to increase the load on the freezer (by not providing a space between the skin and shell) then it might be only increasing the load to what it would be doing to maintain a normal frozen temperature. So at that point it's just a matter of how much energy you want to be consumed.
Of course I have no hard evidence or statistics to back up my opinion, but it is what it is and I'll offer it free of charge with the waiver that if you follow it and it f*cks something up, don't blame me.
As for the fan, it just helps to circulate said air past the skin in the void between the skin and shell.
Hopefully this more or less answers your questions.