Sorry, they just hired me to make the bags, not do the marketing. I will say that this brewery supplies their own nice brew pub, and also has limited distribution in 1/2 kegs to around 20 locations. They are fortunate in that demand is exceeding capacity, so they have turned to BIAB. The owner / brewer said that BIAB cuts the brew day length by 25%, so he can get home at a reasonable hour. They have larger equipment on order, so BIAB may just be a temporary solution to the supply problem. I don't think the implementation of BIAB was planned at all, just merely a solution to being under equipped to meet demands. Interesting to note that the head brewer attended a highly acclaimed brewing school...just sayin he's no hack
Yea I hear you....I looked at a used 50 gallon pot, was dirt cheap priced right....then I thought to myself I'm spiraling out of control and really have no use for it beside the challenge of doing a huge batch....I walked away, it was a bit rough and needed some work.