I'm one of those guys that had never brewed until I watched that show. I was sitting home one rainy saturday and was bored out of my mind. I saw the show, went to the internet, found a homebrew shop not too far away, and went and bought the stuff to start brewing. My LHBS recommended I get started using a different process and gave me a simple recipe/directions sheet to follow. My first brew probably sucked, but I was proud. I even shared it with friends - I can't imagine why they didn't drink much? A lot of brews and a few comp medals later, I am so glad that Alton Brown was on TV making brewing look so fun (and easy)!