The Wall Street Journal ^
| 04/26/2006 | Sarah Ellison
Seeking Mass Appeal, Brewer For Years Cut Bitterness; Now Drinkers Want More
Drinkability vs. Fat Squirrels
ST. LOUIS -- Sitting in the wood-paneled "corporate tasting room" of Anheuser-Busch Cos.' headquarters here, August Busch III surveyed five recently thawed cans of Budweiser beer, representing a quarter of a century of beer history. In the early 1980s, the Anheuser chairman ordered that freshly brewed cans of Budweiser and Bud Light be cryogenically frozen, using technology typically employed in preserving human tissue.
"We wanted to make damn sure we would have the same beer 20 years down the road," said Mr. Busch, 68 years old, tapping the table rhythmically with his index finger to accentuate his point.
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Looks like the then 68 year old Mr Busch didn't get his wish. Interesting article....