Just a designer's perspective here...
Your right, the mountains in the center don't really work as is right now. When I think of Chain/Crank I think of tough, rugged, dirty. The graphical treatment of the mountains feels to whimsical and I don't understand the idealogy behind the mountains - unless the brew location is near mountains (ala Coors).
I almost want to see a fistful of grains in the middle. Kinda like punching through the middle. Something kinda like this:
Primary: Tripel Trouble
Bottled: Abbey's Weiss, Betty's American Wheat, Das Boot Kolsch, Coffee Stout w/Cocoa Nibs, Coffee Stout, Imperial Amber Ale, West Coast IPA, Nelson Sauvin Session Amber Ale, Belgian Golden IPA, Ya Mama's Best Milk Stout