sportscrazed2
Well-Known Member
they still could have given away the beer to the employees or thrown a crazy kegger
they still could have given away the beer to the employees or thrown a crazy kegger
I know, right? Something other than flushing it down the drain! Sam is so creative when it comes to new beer ideas.....
Sorry to change the subject, but what is coffee malt? It was early on in the show, I think they incorporated it into the cedarified test batch. Another term for chocolate malt??
I thought about that, and then my DIPA started doing the thinking for me. What if this whole dumping of the 120 was just staged drama like on other reality shows? I mean how perfect, right? Their most expensive beer dumped down the drain *GASP*! I mean did you see how cloudy it was when they were dumping it? I know, that could have been the yeast but it seem time elapsed to me and it was VERY cloudy the entire time. The 120 they had at the tasting panel was crystal clear. Furthermore, how can you judge a 120 at such an early stage to all the other 120's they have done. And even furthermore, why the hell would you change your tried and true recipe every year and risk the chance of not making something greater? Goddamn I LOVE DIPA! Excuse me while I get a refill
I almost cried for the first time in 40 years when I saw them dumping that IPA.
How was the episode compared to the other three, or at least the last one? I'm watching it tonight.
And just think, 120 was going for $30 a bottle on ebay before that episode aired...
Sorry to change the subject, but what is coffee malt? It was early on in the show, I think they incorporated it into the cedarified test batch. Another term for chocolate malt??
I about tear up thinking about dumping one of my $30-$40 batches, I can't imagine flushing $500,000 down the drain...
Yeah but @ $10.00 a bottle I think Sam said it was something like $500,000 lost? I guess that's the risk you run when brewing a lot of high gravity ales such as the 120. Still, from a business standpoint, there had to be a way to save their most expensive beer from being a complete wash.
Best one yet in my opinion...
I think that $500K number comes from using the retail price of $9.99/bottle. Obviously the batch did not cost the brewery that much at that point in production and distribution cycle. Still, a fair chunk of change for a small business.
And just think, 120 was going for $30 a bottle on ebay before that episode aired...
wow my homebrew crushes DFH beers im gonna ebay it for 120 a bottle. lol
You could have done any of these or left it alone to produce a drinkable beer but it wouldn't have been the 120 or 90 min IPA that they produce. They need to produce the same beer each time for their customers.Well, Sam suggested the blending approach, but Floris replied that he couldn't guarantee that would work. Considering they'd have to develop and brew a completely new beer to blend it with, those tanks of 120 would continue to consume bright tank space (as well as the blending beer, of course), blocking the pipeline for the other beers. Rather than disrupting their production schedule for months into the future on an uncertain proposition, they decided to cut their losses. I can understand that.
Personally, I would have added amylase or, if all else failed, alpha galactosidase; but that would require pasteurization to denature the enzymes at the right point, and I don't know if DFH is equipped to do that. Another approach could have been watering it down with gypsum-rich water and some hop extract to turn it into an effervescent regular-strength IPA, but again, that would require them using three times as many bright tanks to store the blend, a luxury that they don't have.
Frankly I would have added oak extract, kegged it and servered it at the brew pub as experimental oaked 120 ipa for cost.
. . . I thought it was funny at the end when they were testing the new batch in the tree house with the surfers, Sam was doing the usual shakedown of a beer that a craft beer lover would do, the other guys were trying to gulp the brew down like they were on spring break or something. . .
I think that $500K number comes from using the retail price of $9.99/bottle. Obviously the batch did not cost the brewery that much at that point in production and distribution cycle. Still, a fair chunk of change for a small business.
Didn't you mean "you're games."
I agree, pretty cool episode so far....
A little bit of brewing process, troubleshooting, etc...
It absolutely did. Something else to keep in mind, though, is that DFH is a profit-sharing company so their employees get paid based on how much they sell. So, every time they dump beer the employees see it as "lost" money (even though they never had that money to begin with).
It's not quite the same as your paycheck getting cut in half as most people are paid at a fixed rate. These guys may have a fix rate pay but they also have a variable amount coming from the profit sharing. I'm sure that makes little difference to the DFH employees. They see it as a pay cut. Hence the drama.
this is what I'm wondering. they have a brewpub that they test beers on. Admit the mistake, keg it, maybe add something like this quote says, and sell it at $1 or $2 on tap at the eatery? who would complain? they'd make much of that back.
Remember, there are no mistakes in brewing, there are only limited special releases
Just because they didn't show it doesn't mean they didn't fill 50 1/2BBL kegs for special occasions and brewpub sales. They will just never label it 120 minute.
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