They're actually only $13. The $20 option is an upgrade to their Small Batch Starter Kit and includes some tubing and FermCap...
http://www.northernbrewer.com/little-big-mouth-bubbler
I ended up grabbing this with my discount and gift card as well as a hydrometer (just been brewing blind) but skipped the refractometer for now(Though just looked on ebay and they are pretty cheap, maybe should go that route). The class itself was very helpful and made me more confident to do an all grain or biab type thing.